Nearly half of consumers would pay more for a better shopping experience

Despite improved digital tech, retailers are struggling to deliver coherent encounters with brands, according to an Accenture study.

Customer Expectations Are High This Holiday Season: How Can Retailers Excel?

With e-commerce sales expected to reach between $144 billion–$149 billion this holiday season, retailers who are able to create a seamless, convenient experience for customers have the upper hand. To...

Pop-Up Stores Earn a Permanent Place in Retail Strategy

They’re becoming more collaborative and are gaining in popularity with bigger stores and brands.

Inventory-free showrooms 'super-charge' customers

Shoppers interacting with a brand at a physical location bought more, spent more and returned less, according to new academic research.

Friction, entertainment and experiences: Brands are stretching the definition of retail

Starbucks just announced a new store concept that allows customers to order their drinks online and more quickly and easily pick them up. It's not the only retailer seeking out new ways to reinvigo...

Everlane needed to open stores because 'basically' no online-only companies are profitable, CEO says

"Everybody loves to say you don't spend money online, but the way things work now with Facebook, Instagram, and how much it goes to acquire a customer, then you have to ship it all," Everlane CEO...

'Customers aren’t going there to shop': How DTC retailers are prioritizing foot traffic and...

Direct-to-consumer brands from Everlane to ThirdLove are turning to physical retail to accelerate growth, as the cost of digital advertising continues to rise. However, a recent study from global...

'Retail is a media space': How fashion brands are acting like media companies

Increasingly, fashion brands and retailers are needing to act more like media companies by building up editorial teams; creating editorial calendars -- encompassing programming for all channels,...

How to win sales and influence purchases: Five key principles of DTC customer service

Direct to Consumer (DTC) brands are disrupting the way we purchase products and our expectations for how the brands we buy from engage with us. By removing the middleman, they are in a unique...

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