Get better at X. Get better at business.

Joined March 2010
3,059 Photos and videos
Business growth at the push of a button. 🚀 Expand your brand's audience with Boost for Premium Business.
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This is how fandoms rally on X! 🏀 The @nyknicks historic Game 4 comeback became a viral moment, with conversation peaking at 136K posts per hour ( 2,014% vs. daytime average).

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The world's biggest sports conversation has a home. Introducing the Soccer Custom Timeline, right here on X.
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Game on! It’s Day 1 of the FIFA World Cup™. ⚽️ The world is showing up on X, with posts up 24%, impressions up 22% and video views jumping 30% compared to last week as the global football conversation kicks into high gear.

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24 hours until the FIFA World Cup™ takes center stage. 🏟️ Starting tomorrow, every match will become a conversation on X—bringing fans together in real time from every corner of the world.
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T-2 days out! ⚽️ With less than 48 hours until kickoff, X is heating up for the FIFA World Cup™ as the world prepares for the biggest stage in sports.
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"We built Community Notes because we wanted to build a better informed world and as it scales to more parts of the internet, it means more people have access to accurate information." Watch @kcoleman and @jaybaxter speak at TED2026 Vancouver 👇
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The moment is near. Only 3 days until the FIFA World Cup™ kicks off, and the world is coming together on X.
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Loyal audiences that stick around, real influence that moves the needle and unmatched value that advertisers can rely on. X is built to last.
Reports of our death were greatly exaggerated.
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“X is a bet that your in-real-life identity is undervalued… and that the public articulation of it will lead to a repricing." Watch @nikitabier's full interview with @tbs_bloomberg 👇
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The countdown is entering its final stretch. ⚽️ With just four days until the FIFA World Cup™ begins, anticipation is reaching new heights as fans turn to X for every moment leading up to kickoff.
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Forty-eight teams. More than five weeks of nonstop action. ⚽️ With just five days to go, fans around the globe are heating up the timeline in anticipation of the 2026 FIFA World Cup™.
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Performing at scale. 📈 Women’s apparel brands are achieving 2-3x new customer ROAS and 134% CTR with the new X Ads Manager.
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Six days until kickoff at the FIFA World Cup™ ⚽️ As the world moves closer to sport’s greatest stage, anticipation is building across X.
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Our inaugural NYC rooftop series featured a standout panel on premium content, fandom and building community on X. Hosted by X’s Head of Global Content Partnerships @MLS_X_ with sports industry icons @100Purcent, @trentsimonian of @sidetalknyc and @John_Fanta.
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Dropping tomorrow 📅 @nikitabier sits down with @tbs_bloomberg to discuss X's vision and the viral auto-translation feature.
"X is the global consciousness of the world." To realize Elon Musk's vision, content must cross borders. X’s Head of Product @nikitabier opens up about the auto-translation feature and the exact moment it took off—over a Japanese account complimenting American BBQ skills🍖 "To me, it's like the largest cultural exchange in human history." Full interview out tomorrow. @ryuichirot 👇 Subscribe & Follow us on X: youtube.com/@tbs_bloomberg ⏰ June 5, (PDT) / June 6, (JST)
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Kicking off the summer in style with X! 🌇 We debuted our monthly rooftop series this week, bringing clients and partners together for meaningful connections, great company and summer evenings in NYC.
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