xAI is turning Grok from a chatbot into powerful infrastructure
In just the last few days, Grok has moved into voice agents, shopping, investing, coding, developer workflows, and video creation
Grok Voice is now the default engine for Vapi’s 12 core voices, reaching 2.5M voice agents
Gopuff’s Go shopping assistant is powered by Grok text, audio, and image models, plus real-time X and web signals
eToro’s Tori agent now uses Grok models to analyze live market sentiment from X
Grok Build launched a Plugin Marketplace with MongoDB, Vercel, Sentry, Chrome DevTools, Cloudflare, and Superpowers
Grok Imagine 1.5 Preview is pushing image-to-video through the API
xAI is putting Grok inside the apps, tools, agents, and developer workflows people already use
Grok is becoming the infrastructure layer behind the next wave of AI products