ok first off I want to start this Vision Pro review with some background. I have owned just about every major VR headset since the DK1. I also worked for a few years doing concepts for Magic Leap, and am EXTREMELY bullish on AR as the next era of computing.  I see this as completely inevitable and I think in 10-20 years we will all be wearing headsets round the clock. I also love Apple and have iPhone, iPad, AirPods, etc etc. I’m invested in them too and think they make amazing shit that has truly pushed humanity forward.  I also believe as a “cool” tech company they are uniquely positioned to usher in the future of wearable computing. Unfortunately the Apple Vision Pro is not V1 of that future anymore than the Apple Newton was V1 of the iPhone.  It’s a shitty product with zero market fit that solves no actual real world problems and does not move the ball forward on spatial computing in a meaningful way.   If you think anything it does is new, please look up videos of the HoloLens from like 2015. I was super disappointed when I first saw the initial videos of this form factor given the amount of clout Apple has to push us forward.  I was really hoping Apple would start to normalize wearing a computer on your face by making a computer you actually want to wear on your face.  I wanted an Apple Watch on my face, they gave me a MacBook Pro.  hard pass. tbh, I don’t think there will even be a meaningful version two of THIS product. This is not something that’s gonna be made mass market by their incremental improvements — I.e. making this 20% lighter is not gonna move the needle. This form factor needs a full reboot to become something anyone will wear or regularly use. I’m shocked to be saying this, but I think Meta is on the right track with their Ray Bans.  Start very LIGHT and ADD functionality from there as technology allows.   Unfortunately they started out MASSIVE and now have to SUBTRACT technology to make it something actually wearable. If we keep making headsets that are NOT ACTUALLY WEARABLE — which no AR / VR headset currently really are, it will be continue to be very niche. At the end of the day for AR to succeed it has to be BETTER than what we have now, not just a gimmick.  The V1 of iPod, iPhone, iPad, Apple Watch succeeded because they were actually BETTER than existing products, not “gadgets”. Look, I get it, I’m just some chode bitching from the sidelines.  And I know we will eventually get there — but I think the path forward is through smaller glasses getting bigger, not bigger glasses getting smaller. TLDR;  this ain’t it. 😥

Exclusive: Apple is building prototypes of a foldable iPhone. theinformation.com/articles/… By @waynema