Gumroad in Nov 2022:
β’ Go-to with great momentum
β’ Reasonable fees
β’ Fewer competitors
β’ NSFW allowed(ish)
Then:
β’ Series of (imo) bad decisions; price hike, botched redesign, etc.
β’ Users jumped ship to modern alternatives, biggest winner Lemon Squeezy (acq. by Stripe)
β’ Ban of NSFW content, furries outraged
β’ Ostracizing users added fuel to the fire; closing down community forum, AI-ified seller support, etc.
Now:
β’ GMV slashed in half
β’ More profitable than in 2022
β’ Wider variety of products; from only Gumroad to "Antiwork" with e.g. a payroll product, AI moderator, etc.
creators earned $8.3M in Feb 2026 vs $16.97M in Nov 2022 on Gumroad.
is everybody moving to vibe coding platforms?!
what's going on