Congratulations @MrBeast on making history as the first creator to reach 500 million subscribers on @YouTube! 🎉 This achievement is a testament to what’s possible when a creator has the freedom to follow their creativity and be their authentic selves. Jimmy, you are an incredible innovator and we're so proud to be part of your journey.

switch up the vibe: test some different content formats for your niche and see what your audience is going to vibe with 💡

before you hit upload, do a quick keyword check 👀 using relevant and trending keywords in your titles and descriptions can help more people discover your videos 📈

you don't necessarily need news cameras, mics, or a studio to improve your upload quality. natural lighting and clear audio are your best friends.

say hello to your new home base on Google 💻 eligible US creators can now set up a dedicated Search profile to bring your social accounts, websites, latest videos, and links together into one shareable page for your community. get the full scoop: yt.be/bH5xr

Q: should you make a separate YouTube channel to upload your videos in a different language? 🤔 A: not necessarily — Multi-Language Audio (MLA) allows you to add multiple language tracks directly to a single video. if the content appeals to the same core community, keeping it on one channel is a great option!

three things to try in your next Shorts video ✨ 1️⃣ be authentic: let your personality shine through 2️⃣ stay on trend: keep up with current trends and challenges 3️⃣ experiment and have fun: don't be afraid to try new things and see what works best

tip to help maximize your Shorts views: hook your audience in the first three seconds with dynamic visuals and a compelling intro.

This month at @youtube, we launched: 🔎Ask YouTube, a new conversational, interactive search experience 🎬 Gemini’s Omni model in our Shorts Remix feature and Create app 👯 Expanded access to our Premium two-person plan in 🇦🇷 🇧🇩 🇰🇼 🇱🇦 🇳🇵 🍌 Nano Banana 2 in Effect Maker, our web-based tool for building, publishing, and managing effects 🧾"Your custom feed," a new way to create a specific feed for your interests, routines, and more 🤳 Side-by-side ads in live streams on mobile and on low ultra-low latency streams, so you can watch a stream and an ad simultaneously with less disruption 🚙 New Premium features: on-the-go mode with easier access to listening controls, auto speed (which increases speed during relevant moments like lengthy introductions), and personalized podcast recommendations in Ask Music 👤 Access to our likeness detection technology for all channels (18 ) 🏷️ More prominent AI labels on long-form videos Shorts 🔆 New signals that automatically detect AI in a creator’s content, helping them disclose it more easily 🤝 Our Premium Lite individual plan bundled with @Google’s AI Pro plan 💎 Gifts & Jewels in more countries like 🇧🇷 and 🇲🇽 💿 Samples (personalized music previews in @youtubemusic) for artists, albums, playlists and mixes

to understand your audience better, analyze your YouTube analytics. it reveals what your community loves 🫶

make your Shorts content pop by using on-screen text and captions. it boosts accessibility and engagement.

tip: optimize your channel homepage, and prominently feature your best long form and Shorts content.

Another big week of launches at @youtube. Our teams shipped: 🔎 Ask YouTube, a new conversational, interactive search experience that lets you go deeper with your searches 🤝 Our Premium Lite individual plan bundled with @Google’s AI Pro plan 💎 Gifts & Jewels in more countries like 🇧🇷 and 🇲🇽, giving @youtubecreators a new way to earn 💿 Samples (personalized music previews in @youtubemusic) for artists, albums, playlists and mixes

.@youtubecreators at @cannes Film Festival and beyond are changing the film industry as we know it, self-distributing their work and bringing the next generation along with them.

your pre-upload checklist: ☑️ double check your title, description, and thumbnail are accurate ☑️ review your first 5 seconds to ensure there’s a clear hook ☑️ add cards and end screens to guide viewers to the next video

editing made easy with the YouTube Create app! 📱 use these tools to refine your next video: 🔇 remove background noise ✍️ add automatic captions 🎵 select copyright safe music 📐 adjust aspect ratio to vertical, horizontal, or square

Our hot take? These billboards aren't nearly big enough. 👆📸 U.S. #Brandcast is only a few hours away! Shoutout @itstriplecharm & @nealmohan.

What a way to kick off Upfronts Week, with so many @youtubecreators in town for #Brandcast. See you at the show tonight!

the first three seconds to hook the viewer are everything, so make them count ✨

voice replies are here for more creators! 🎙️ easily connect with your community: tap reply on a comment in the YouTube app, hit the sound wave icon, record, and post.