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study more outliers. upload more ideas. take more risks. start more projects. have more recordings. meet more strangers. fail at more things. the answer to almost every problem for new creators is simply: more.

MrBeast reveals Joe Rogan missed a podcast on top of the Egyptian Pyramids "We got the pyramids of Egypt for 100 hours. I got to explore inside the pyramids and go unrestricted wherever I want. We went underneath the pyramids, we went in all the secret rooms, we went crawling around at the very top of the pyramid of Giza. That was a video we worked on for like three years." "We were this close to doing a podcast with Joe Rogan on top of the pyramid. He couldn't make it work. He had a conflict of schedule and I couldn't move it because the days you get the pyramid are just the days you get the pyramid." "Imagine we're on top of the middle of the pyramid. It's just his normal desk and we're sitting on top. On the very tip. And we're just cranking out a podcast. A helicopter would have to let down a ladder and we'd have to climb down because you can't it's illegal to crawl up."

MrBeast reveals chocolate distributors told him child labor is just part of the process "There's 1.5 million kids working in illegal child labor on farms in West Africa where most of the world's cacao comes from." "I started talking to all the big distributors and I was like so can I just pay like a premium and you just don't have little kids farming my cacao. And they're like no, child labor is just part of it." "I turn around, I look at my doc guy and I'm like they just said that on camera." "I'm like so you're saying I just have to use child labor if I want to work with you and they're like yeah, basically."

MrBeast reveals how he came up with his first viral video where he counted to 100,000 "I was watching Game of Thrones and Naruto and I was like man this is such a waste of time like I'm not making money doing this" "I thought about this. How can I make money while watching shows I like and I was like well what if I just record myself counting" "The entire time I was watching Game of Thrones and Naruto but people don't know that and it's just me counting so it looks like I'm just sitting there staring at a wall for 40 hours"

MrBeast reveals the ironic truth about helping people "The ironic part is the more I help people the more hate I get to be honest. The same day I'll drop a video where I help a thousand blind people see some other YouTuber will drop a video where they just bought a new mansion" "Everyone's like yes get that Mansion good job and then they'll be like fuck you for curing blind people Jimmy. I'm like no I just wanted to inspire people to do good" "If you're trying to be liked I actually don't recommend you help people. I actually think helping people will make the internet like you less than if you just buy nice cars and do the typical influencer path" "People can hate on me for helping people it doesn't bother me anymore. But I wouldn't recommend you get into it if you want to be liked because I think it's negatively correlated now"

MrBeast reveals his insane level of obsession with YouTube "There was literally a day when I was 19 or 20 where I woke up joined a Skype call with my friends where we were reverse engineering why certain videos do well" "I remember that call being over 18 hours long and then I hung up went to bed woke back up the next day and instantly got back on call. That was the level of hours we were putting in" "I didn't know anything besides just trying to make it happen. My superpower is I can just obsess endlessly about something and I can just have the same thoughts over and over and over again"

MrBeast opens up about his family going bankrupt and why he was such a difficult kid "In 2008 they were over leveraged so we literally went bankrupt. They lost basically everything and so my mom was working two jobs and barely getting by" "My mom is working all the time, I have Crohn's disease so I was very sick growing up, my brother also had issues. She's just trying to get by and take care of us" "Then she comes home and she just has this brat that's being annoying and like I want to be a YouTuber and she's just begging me sometimes she would literally cry and beg me to do homework" "I even one time I literally told her if you want my homework done so bad why don't you just do it. What am I doing I don't know I just don't care I just want to be successful I want to build businesses"

Mark Rober explains why his old viral thumbnails would flop today "The audience has changed. The audience wants different things. I couldn't if I made the world's largest Nerf gun video that I made a decade ago exactly how I made it then, that gets 300,000 views with today's audience" "We test all sorts of thumbnails. And the ones that win over and over are where my face is big. Jimmy figured this out a long time ago. And if you look at my most popular videos, almost none have my face in them. But that was at a time on YouTube where it was just different" "Now it's a lot harder to get a high CTR on something that doesn't have your face because I think the audience has expected if someone I love is in this, they know to put their face big on it"

Mark Rober reveals the secret to guarantee a viral video "All you have to do is create a visceral response in the viewer. They have to feel happy. They have to feel amazed. They have to feel shocked. They have to feel angry. They just have to feel something for something to be remarkable" "No one shares a video they don't finish watching. That's it. All I have to do is create a reaction. A lot of times that's why it's world's largest blank because by definition if it's the world's largest you've never seen it before"

Mark Rober spent $65,000 training a rat to drive a car "I said, you know what would be cool is if we taught a rat to drive a car. And this is all I said in one meeting. And then six months later, I was like, 'Oh crap.' I remember saying this in a meeting and I'm terrified that someone took this and ran with it" "Meanwhile, there was a Slack channel where we've hired someone for over seven months to help us train a rat to drive a car and we spent over $65,000 on the training of said rat. And he sucked at driving the car" "I could have bought a sick ass car for this amount of money and the rat wasn't even good at driving the car"

the most powerful media team on the internet: @MrBeast, are looking for new video editors to add to their powerhouse... if you're on the cutting edge of social content, a great editor, and looking to go all in on a huge opportunity: apply on vetted.cv/jobs

MrBeast reveals why he tells all his secrets to YouTubers "Any YouTuber in the world can call me and I'll tell them everything I know because it doesn't matter. They're not going to do it." "I'm basically working 15-16 hours every single day. We reinvest almost all the money on the content into more content." "Most people after they make a few million dollars just get soft and slow down."

MrBeast reveals the trick that turns a 5 million view video into 100 million views "An idea on YouTube can make the difference between a video getting 5 million views or 100 million views." "If I just put 15 people in that mansion, it's a fine video. But since I put 15 people who said our videos are too easy, all of a sudden now it's 10 times more interesting." "Even though it really wasn't any extra effort on our part."

Published a bad video? Amazing! You sacrificed your ego to practice the craft of content. Now go and upload more junk.

family reactions to monthly YouTube earnings: > $100: "you need a job" > $500: "you need a job" > $1k: "yeah, but you need a job" > $2k: "yeah, but a job earns more" > $3k: "okay, do what you want" > $5k: "what exactly do you do?" > $10k: "are you sure this is stable?" > $100k: "you were always a smart kid"

A great skill that comes from the journey of being a YouTuber is comprehension in what makes a great video.

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Here's a list of the best YouTube strategists in the space (seriously): @chucky @Vexian @PaddyG96 @DillToma @MarioJoos @Barnical_ @LowKeyJude @ItsFunfact @ItsBuzzyYT @timhaubeil @xigeorgeyt @JosHua_dzn @sethfowIer @FujiAnthony @tobylejeune @Richard_YTS @bronzecelery @LeroyterBraak @griffstrategy @wannercashcow @LeanderHofkes @marcuslejeune @JennyHoyosLOL @natecurtiss_yt @JeremyBYouTube @thatdenverguyYT @jamierawsthorne Did I get all of them?