Amazon Prime Day: Genius or Fear architect? Amazon just dropped a $24B mic with Prime Day sales this year, a 30% jump year on year. Meanwhile, Morgan Stanley says consumer spending growth is slowing to 3.7%. Deloitte expects personal expenditure to drop to 1.2% in 2025. So what gives? Are we irrationally spending under pressure of Tariffs? Not quite This is performance marketing at scale. According to Adobe Analytics, retail traffic from GenAI tools (like AI chatbots & shopping assistants) surged a staggering 3,300% YoY, far outpacing expectations. Consumers are guided to buy. Behind the scenes: - Amazon DSP retargeting users with first-party data - Personalized deal prompts AI powered reordering nudges - Seamless targeting across media and devices - Predictive bundling and offer timing It’s not just marketing. It’s performance marketing powered by AI — predictive commerce in full swing.  Curious to hear: Did your spending behavior shift this Primeeee Day? #primeday #Amazon #AdobeAnalytics #AI #ecommerce #GenAI #Delloite #MorganStanley