Joined March 2023
175 Photos and videos
Pinned Tweet
25 Nov 2024
You're less than 10 minutes aways from selling more and automating your customer support. New Zipchat AI DEMO ⬇️ youtu.be/qkSOeWbxq38
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How an 18-year-old turned $500 into a $5M ecommerce brand 🧡 The brand: @sendafriendco . The product: plush toys in a blue box that says "Someone Loves You." The strategy: β†’ Anticipation > Reward. The box does all the work before it's opened. β†’ Every unboxing = free UGC ad. Customers film it. Post it. It goes viral. β†’ $0 on marketing. All organic TikTok virality. β†’ Every purchase donates to children's hospitals. Purpose-driven brand = word of mouth. The numbers: β†’ $50K in 2019 β†’ $5M in 2020 β†’ 1M packages shipped This is the Send a Friend brand breakdown. Follow for more DTC brand case studies. #sendafriend #brandbreakdown #ecommerce #dtcbrand #startupstory #viralproduct #shopify #ugcmarketing #smallbusiness #entrepreneurship
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Hayley Worley launched her own bedding brand with $20K. She treated every drop like a fashion release. Limited runs. New colors. Styled like outfits. COVID hit β€” she leaned in. 400% growth in one year. Today? $30M/year. A sheet set every 3 minutes. This is @sheetsociety . #sheetsociety #brandbreakdown #ecommercesuccess #startupstory
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A snowboarder built a $165M deodorant brand from his studio apartment. No VC. No discounts. One employee for five years. Salt & Stone just sold to the PE firm behind Olaplex. 15 firms competed for the deal. Full breakdown β€” positioning, marketing, website, retail expansion, and the exit playbook. #saltandstone #brandstory #ecommerce #dtc
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The entire sleep industry is lavender and lullabies. Then Lauren Sudeyko showed up. She ran branding at Pepsi and Google β€” so when she launched her own sleep brand, she did the exact opposite. Sleep strips sold in cigarette boxes. A community called "The Zombie Club." Events called "The Strip Club" that go viral every time. 4,000 people on the waitlist before a single strip was even sold. This is Sleep or Die β€” the Liquid Death of sleep. #sleepordiebranding #liquiddeathofsleep #brandbreakdown #startupstory
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He became a Christian at 20, bought his first Bible, and hated it. So he redesigned it to look like a design magazine. Critics said it was disrespectful. Kickstarter goal: $35K. First week: $31K. Today: $14M/year. This is Alabaster #Alabaster #Startup #BrandStory #Kickstarter
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$20,000. One employee. $400M in year one. Medvi used dozens of AI tools to replace an entire team and scaled a GLP-1 telehealth company from zero to 250,000 customers. No doctors. No pharmacy. No shipping. Just marketing and AI. Then came the fake doctors, stolen photos, and an FDA warning letter. Full breakdown β€” the business model, the AI stack, the marketing machine, and every scandal behind the headlines. #medvi #aitools #brandstory
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They just convinced investors that breathing needs a subscription β€” and raised $10 million doing it @ClimaticHealth built a device you puff once a day to clean your lungs. Daily refills = recurring revenue. The founders think lung care will be as normal as brushing your teeth by 2035. Would you subscribe to breathing? #lunghealth #wellness #subscriptionbusinessΒ #businessmodel #brandstory #techgadet #healthandwellness #healthyliving #climatic #brandbulding #hightech
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Not a new recipe. Not a fancy ingredient. Just personality in an aisle nobody had looked at in decades. The aisle doesn't change. The perception of it does. What category is everyone sleeping on right now? Drop it in the comments πŸ‘‡ #pickles #cpg #startupstory #brandmarketing #businessideas #entrepreneurship #brandstory #branding #retail #ecommerce
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How Mood Made $100M Selling Legal Cannabis Online βœ… Bootstrapped to 9 figures in 2 years βœ… Tech-first approach to a $53B industry βœ… Amazon-level UX for buying 🌿 This is one of the cleanest e-commerce executions!! #mood #ecommerce #casestudy
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She sold a hand sanitizer company for $880 million. Bootstrapped. @touchland 's playbook: β†’ Launched on @Kickstarter β€” 450% funded β†’ Partnered with a top perfume house for 15 scents β†’ Chose Sephora over CVS β€” shelf placement IS branding β†’ Blackpink collab sold out in 5 days β†’ $130M revenue, 42% EBITDA margins β†’ Acquired by Church & Dwight for $880M She didn't invent a new product. She reinvented the most boring one. #touchland #brandbreakdown #dtc
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The chocolate milk every 2000s kid had for breakfast.... One founder took that exact idea and rebuilt it for today. The brand is called Mood'up and they make the better version of our favorite childhood drink This is Nostalgia meets health. Smart positioning. Cool brand. Follow for more brand stories like this one πŸ”” #chocolatemilk #nostalgia #brandbuilding
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Five years ago, nobody was drinking green powder for breakfast. Now it's a $460 million category growing 13% a year. In this video, we're comparing the three biggest brands fighting for the throne. We break down everything: product formulation, pricing strategy, branding, ads, and retention. And at the end, we hand out three crowns β€” Best Product, Best Marketing, and Best Website Strategy. Watch to find out who won. #ecommerce #dtcbrands #greenspowder #shopify
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3 college roommates quit their jobs to mix honey with salt. Now they're on Forbes 30 Under 30. The brand: @hnyplus_ The product: caffeinated honey packets as a pre-workout β†’ Organic honey sea salt magnesium green tea caffeine β†’ Thousands of pouches sold in months β†’ World-class athletes vouching for them β†’ Subscribe & save model = recurring revenue Would you swap your pre-workout? πŸ‘‡ #fitnesstok #hny #preworkouts #viralmarketing #businessideas #brandbulding
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He sold his first protein bar for $600M His second one did $100M in year one. @david_protein 's playbook: β†’ 5,000 free samples before launch = UGC flood β†’ Micro-influencer seeding across fitness AND beauty β†’ Gamified checkout = profitable from order #1 β†’ TikTok Shop: 60M impressions, 50K sales β†’ Acquired their own ingredient supplier 28g protein. 150 calories. 0g sugar. Full breakdown↓ #davidprotein #dtc #cpg #brandstrategy #tiktokshop
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We're never swallowing pills again. Kind Patches makes supplement stickers β€” stick them on your skin and the ingredients go straight into your bloodstream. β†’ Energy, sleep, stress, collagen, weight loss β†’ Same science as nicotine patches β†’ Blew up on TikTok β†’ 175% revenue growth in 90 days β†’ Now in 5,000 stores (Walmart, CVS, Target) Smart model or too good to be true?
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4 university students in Berlin made €10M selling flavored toothpicks . The brand: Pick'em The playbook: β†’ Gen Z TikTok = viral growth β†’ Premium packaging that kills boring plastic β†’ Celebrity stunts turned into content 250M units sold. On shelves across Europe. Never underestimate a simple product with a smart strategy. #brandbuilding #tiktokmarketing #viralbrandstrategy
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A bald volleyball coach saw his players constantly fixing their hair mid-drill. He asked Olympians what they use β€” same cheap elastic as everyone. So he built @tiy_products : 90cm adjustable band, 35 colors, $8.50/piece, 15x the price of a normal tie. Now it's all over the Olympics. 🏐 #tiyproducts #businessideas #dtc #brandbuilding
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These guys made $100M selling air. No sugar. No calories. Nothing in the water. But your brain thinks you're drinking something flavored. Air up put a scent pod on the mouth of a water bottle β€” and built a Nespresso-style recurring revenue model. But with water. Want the full brand breakdown. Comment "BREAKDOWN" and we might do a full video on this one #DTC #StartupGrowth #ProductInnovation
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Charge more β†’ make more per sale β†’ outspend every competitor on ads. This is the pricing strategy nobody talks about. Full video @HigherDose : youtu.be/eHhEKaux6tk #brandbreakdown #pricingstrategy
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