Here are 3 AI marketing wins from brands you actually know.
Study these. Then apply them.
#1.
@LOrealGroupe: 3x more conversions
Built AI-powered virtual try-ons and skin diagnostics that give every customer personalised recommendations instantly.
Results:
1 billion virtual try-ons.
3x higher conversion rates.
20 million personalised diagnostics.
AI became their best sales consultant, one that scales to every customer at once.
#2.
@dominos: AI that takes your order
Built "Dom" - no, this is not the one from Fast & Furious, it's a voice AI assistant that lets customers order pizza via voice on phones and smart devices.
Result: a brand new revenue channel with
zero friction, higher order volume, and
a reputation as the most tech-forward
pizza brand on the planet.
#3.
@Nike: 30% more repeat purchases
Predictive AI analyses app usage, purchase history and social signals to serve every customer personalised product recommendations.
It's like having a personal stylist for 27 million people simultaneously.
Result: surging repeat purchases and
an LTV number that makes their CFO smile 😄
The common thing across all three is they didn't use AI to cut costs, they used it to deepen the relationship
with their customer.
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