He's got a whole PR machine to do that for him, within 20 mins of full time at Bournemouth the first articles painting him as a 4d chess mastermind were getting dropped
For all that talk of Arteta being a self obsessed narcissist he gave all the glory to the players last night.
No live reaction, no interviews, wasn't about him at all.
Nobody has taken more shit than him over the past 4 years for our project.
Respect ❤️