The Music Video Production Project, a joint #RBCxMusic & @PrismPrize initiative, is committed to supporting emerging artists. Administered by @TheCdnAcademy.

Joined September 2018
238 Photos and videos
Introducing the #MVPProject Round 13 Recipients! We’re excited to watch these creative teams bring their music video visions to life. ✨ Learn more about the teams at mvpproject.ca/recipients
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Time to make your dream music video a reality! 🎥We’re now accepting applications for round 13 until Monday, February 10. Submit those treatments and you could be part of the next class of the #MVPProject. Apply at mvpproject.ca.
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It’s (almost) your time to shine! 🌟Applications for round 13 of the #MVPProject open THIS FRIDAY, January 10, 2025. Let’s bring your dream music video to life! Learn more at mvpproject.ca
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Let’s bring your dream music video to life! ✨🎶Applications for round 13 of the #MVPProject open on January 10, 2025. Learn more at mvpproject.ca
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Get your heart racin’ with this new #MVPproject drop from Round 10 recipients Noble Son and director Sterling Larose. Watch “Hold Your Horses” now! mvpproject.ca/holdyourhorses
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Meet #MVPproject Round 12 recipient @MagiMerlin and their mirror image in this new clip for "Bip/9volt" from director Walid Jabri @uualid & producer Gaëlle Goulet-Bourdon Watch now at the link in bio.
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Round 11 #MVPproject recipients Le Couleur team up with director Jean-Vital Joliat on “Moderne, transgressive et excessive” to explore the unknown. Watch the video now at mvpproject.ca/moderne
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Lillian Blue Makin, #MVPproject Round 12 recipient, teams up with director Yazmin Monet Butcher on “The Summer,” bringing the heat to this cool visual which is a celebration of queer sensuality and romance. Watch it now at mvpproject.ca/thesummer
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Round 12 #MVPproject Ryan Ofei teams up with director Parnika Raj on “Fathers House” to explore the dynamic bond between father and son. Watch the video now at mvpproject.ca/fathershouse
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A truly haunting portrayal of solitude. “She’s Not Coming,” from #MVPproject Round 10 recipients APACALDA and director Maïlis captures the raw emotions of a woman navigating loneliness and isolation. Watch now at mvpproject.ca/shesnotcoming
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Modern yet nostalgic, #MVPproject Round 12 recipients Nap Eyes and director Jordan Minkoff, serve up an exciting and one-of-a-kind music video. Watch “Dark Mystery Enigma Bird” now: mvpproject.ca/darkmystery
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Is “Big Money” really worth it? Dive into this visual journey from #MVPproject Round 11 recipient @teongibbsas he teams up with directors Hannah Yang & Abdo Megahid to explore the dark side of power and wealth. Watch now: mvpproject.ca/bigmoney
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#MVPProject Round 11 recipient, Kristin Carter’s “Lazy Sunday,” dir. by Eva Tavares is a visual treat for the eyes, as it captures the magic of the honeymoon phase, basking in the subtle nuances & exhilarating emotions of a fresh romance. Watch it now at mvpproject.ca/lazysunday
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We’re going on an adventure! Pack your bags and let’s get lost in this creative and ethereal new video from #NixonBoyd, Round 11 recipient of the #MVPproject. Watch “Every Time We Turn a Corner,” from director Anne Douris now at mvpproject.ca/everytimewetur… #RBCxMusic
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More music video magic incoming! We’re pleased to announce the talented recipients for the 12th round of the #MVPProject! Congratulations to all and we can’t wait to see the amazing work you create! More info at mvpproject.ca
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Reclaim control of your body with this brand new video from #MVPProject Round 11 recipient Puma June for “My Body, My Problem” directed by Arden Grier and produced by Dorcas Ho. Watch at mvpproject.ca/mybodymyproble…
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Watch the hours, minutes, and seconds to 5:00 PM tick by in this brand new video from #MVPProject Round 11 recipient Alex Nicol for the song “Sit Around and Wait” directed by Alexander Seltzer and produced by Mark Delottinville & Nada Temerinski. mvpproject.ca/sitaroundandwa…
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.@PrismPrize has just announced the Prism Prize Class of 2024, including the Grand Prize winner @MustafaThePoet for "Name of God". See the full list here: prismprize.com
We are honoured to present this year’s #PrismPrize Class of 2024. This amazing group of creatives are setting new standards in the music video industry, demonstrating innovation, epic storytelling, and cinematic visuals.
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Reclaim the space of toxic masculinity with the latest video from #MVPProject Round 11 recipient @quarterback_bby for the song “Cheerleader” directed by Dylan Mitro and produced by Wellington Warner & Dylan Mitro. Watch now at mvpproject.ca/cheerleader
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