Underscore is a global group of strategic experts who provide accountable paid media solutions for marketers of health and wellness brands of all sizes.
Joined September 2008
- Tweets 756
- Following 137
- Followers 313
- Likes 12
207 Photos and videos
Jan 20
Clicks don’t equal impact.
Ryan Patterson shows how Pinnacle connects media, field engagement, and patient demand to reveal what truly drives outcomes.
#Pinnacle #PharmaMarketing #HealthcareAnalytics
12
Jan 13
Ryan Patterson explains how pattern recognition & statistical modeling help unlock insights in rare disease — where every patient data point, and connection matters more.
Full interview: hubs.la/Q03-CHkb0
#RareDisease #AI #PharmaMarketing
8
31 Dec 2025
Here’s to a bright 2026 🎆
Thank you to our clients, partners & friends for being such a big part of 2025.
We’re ready for another year of smart strategy, creative thinking & meaningful work. Let’s go. 💙
#HappyNewYear #HealthcareMarketing #TeamUnderscore
8
24 Dec 2025
Happy Holidays from all of us at Underscore! 🎄✨
A big thank you to our clients, partners & friends for the trust, teamwork & impact we’ve shared in 2025.
Here’s to rest, reflection — and big things ahead in 2026 💙
#HappyHolidays #HealthcareMarketing #Gratitude
3
18 Dec 2025
Independent. Women-owned. Life-sciences focused. Since 2002.
Discover what Underscore stands for and how we help brands thrive in complex categories in MM M.
hubs.la/Q03YCwT80
#WomenOwned #HealthcareMarketing
5
16 Dec 2025
More from our Kraków Gratitude event 💬
The awards were thoughtful, the sweet treats disappeared fast, and we had a few US teammates join in too 🇺🇸🇵🇱
Appreciate everyone who made it such a great moment to pause and celebrate 💙
#GratitudeTour #KrakowTeam #HealthcareMedia
7
11 Dec 2025
The Kraków stop on our Gratitude Tour did not disappoint 🇵🇱🎉
Cake ✅
Awards ✅
Team spirit ✅
Huge thanks to our US colleagues who joined us for a joyful celebration with the EU crew 💙
#GratitudeTour #HealthcareMarketing #TeamUnderscore
213
9 Dec 2025
Shoutout to every Underscorian who makes this agency what it is 💙
At our Gratitude Event, we handed out awards, shared some laughs & toasted the team across the US, LATAM & EU.
We couldn’t do it without you 🙌
#Gratitude #Teamwork #MediaAgencyLife
5
2 Dec 2025
A big thank you to our amazing team across the US, LATAM & EU 🙌
Our Gratitude Event was a beautiful chance to connect, reflect & celebrate each other.
We’re grateful every day for this crew. 💙
#Gratitude #HealthcareMarketing #MediaAgency
12
26 Nov 2025
Happy Thanksgiving from all of us at Underscore! 🧡
Grateful for our team, our partners, and the chance to do meaningful work together.
Wishing you good food, good company, and a well-deserved break. 🦃🍁
5
30 Oct 2025
Treatment decisions aren’t made in a vacuum.
💡 A lab result
💡 A late-night search
💡 A trusted resource
These are the moments that matter.
Ryan Patterson shares how pharma can show up when it counts.
🎥 Watch: hubs.la/Q03QN68f0
#HCPMarketing #PatientEngagement
7
28 Oct 2025
Struggling to justify promo spend? The PINNACLE Planning Suite helps answer the right business questions — so you can invest with confidence and drive measurable growth.
Learn more in our MM M feature:
🔗 hubs.la/Q03QrNNx0
#PharmaMarketing #AdvancedAnalytics #Pinnacle
8
21 Oct 2025
Big-agency thinking. Boutique attention.
Since 2002 Underscore has delivered clarity, integration & speed to insight — across oncology, rare disease & beyond.
Now we’re doubling down on impact.
🔗Read more: hubs.la/Q03PvvLx0
#OncologyMarketing #RareDisease #LifeSciences
5
15 Oct 2025
Magda Gierek & Jola Rzasa repped Underscore at #SMXAdvanced Berlin — diving into AI’s growing role in PPC & SEO, integrated search, and the zero-click future.
We’re turning insights into smarter, sharper strategies for our clients. 💡
#SearchMarketing #DigitalMedia
74
14 Oct 2025
Pharma marketing isn’t just about media.
It’s about meeting HCPs & patients in the moments that matter — with the right message, at the right time.
🎥 Ryan Patterson breaks it down in this MM M interview:
hubs.la/Q03Nwc1x0
#PharmaMarketing #AI #RareDisease
9
9 Oct 2025
💸 Up to 30% of pharma marketing spend is wasted due to fragmented strategy.
At Underscore, we make every dollar count — through strategy, media, and analytics that actually connect.
Read how:
hubs.la/Q03MZw690
#PharmaMarketing #Analytics #MediaStrategy
3
7 Oct 2025
How can pharma marketers bridge the gap between HCPs and patients?
AI, data, and strategy — working together.
🎥 Watch Underscore’s Ryan Patterson in this MM M interview:
hubs.la/Q03MwC9x0
#PharmaMarketing #AI #RareDisease
9
26 Sep 2025
🎥 Coming next week: MM M’s Lecia Bushak sits down with Underscore’s Ryan Patterson for “Bridging the Gap: How AI, Media, and Strategy Connects HCPs and Patients.”
A timely convo on rare disease, AI, and aligning HCP & patient strategies.
#PharmaMarketing #AIinHealthcare
8
23 Sep 2025
One key takeaway from Ryan Patterson’s panel at #FiercePharmaWeek:
💡 Don’t start with the KPI. Start with the question.
To drive real performance, strategy must begin with the business need — & data should serve it, not distract from it.
#PharmaMarketing #HCPengagement
3
16 Sep 2025
That’s a wrap on #FiercePharmaWeek!
✅ Packed booth
✅ 3 lucky raffle winners
✅ Penmanship insights from our hit handwriting analyst ✍️
✅ Ryan Patterson on stage pushing the omnichannel convo forward
✅ An all-star team on the ground
Already excited for next year!
13