Co-founder and CEO of @salsa_sound. Views are mine.

Joined August 2013
24 Photos and videos
Well, it's not every week at work that I get to go toe-to-toe with a professional boxer! Think the judges had it down as a draw! 🤣 Thanks for the bout @1Louielynn and all the best at Wembley mate - routing for ya!
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Rob Oldfield retweeted
Great day testing out MIXaiR for automated #immersive #audio for boxing as part of the DCMS funded 5G Edge-XR project! Can't wait to do this live with BT and @condensereality's awesome volumetric capture system. Gonna be a great experience for viewers! #5g #innovation #broadcast
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Rob Oldfield retweeted
'Microphones as data sensors rather than just sound capturing devices.' Nice article in the latest @TheIABM journal from our CEO @_RobOldfield on how we are using #AI and #audio to deliver enhancement to the whole #broadcast workflow. #automation #metadata
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Rob Oldfield retweeted
13 Jan 2022
The latest blog post in our Faces of #5G series, showcasing the people working behind UK5G. Here Rob Oldfield, co-founder & CEO of @salsa_sound discusses his role as part of the 5G Edge-XR project ➡️ uk5g.org/5g-updates/read-art…
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Rob Oldfield retweeted
“We are opening up the power of #AI to smaller clubs, niche sports and even applications outside premium #livesports #broadcasting.” Rob Oldfield explains how our AI-based solutions can help give sports fans the ultimate listening experience here: bit.ly/3lTvKYu @TheIABM
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Rob Oldfield retweeted
BOOOM! Delighted to receive the @SVGEurope Outstanding Audio Innovation Award, many thanks to our partner @ManCity and Sports Video Group Europe. Honoured to be in such amazing company with the other strong entries.
28 Oct 2021
Outstanding Audio Innovation winner is... Salsa Sound and Manchester City F.C. for vCrowd Virtual Crowd Sound Solution #SportsTVAwards
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That’s my cover blown! 😂
24 Nov 2020
Got luck in the #GGBO final tonight @_RobOldfield @salsa_sound #SeparatedAtBirth ;)
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Rob Oldfield retweeted
Accelerating innovation: Salsa Sound and the advance of intelligent audio. bit.ly/3fbMl5k

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Rob Oldfield retweeted
Love hearing this feedback from our vCROWD™ clients :-) "I loved working it, it was awesome. Easy to use and I think it sounded great”, “Operating it was a breeze!” bit.ly/2ZYty6V #behindcloseddoors #virtualcrowd #audio #broadcast #vCROWD
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Rob Oldfield retweeted
Nice for @salsa_sound to be mentioned in this as one of the 'innovative and emerging' companies with our AI-driven enhanced Fan Experience audio tech :-) bit.ly/2ZKdVQu
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Rob Oldfield retweeted
Another fine example of our vCROWD™ system in action – sounding great for the live coverage of this college football opener! #virtualcrowd #audio #broadcast #football bit.ly/3iq7eue

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Rob Oldfield retweeted
That’ll be our vCROWD™ system then. Glad you liked it 😊
Are there fans at this Army/Mid-Tenn St. game? If not, this is the easily best job I’ve seen any audio guy/gal do monitoring the fake crowd enthusiasm button.
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Rob Oldfield retweeted
Are there fans at this Army/Mid-Tenn St. game? If not, this is the easily best job I’ve seen any audio guy/gal do monitoring the fake crowd enthusiasm button.
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Rob Oldfield retweeted
vCROWD™ virtual crowd sound app helping clubs and broadcasters (across 5 leagues and 3 sports globally) bring back excitement, engagement and a sense of normality despite games being played with limited or no crowd present. bit.ly/2RpA3LD
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Rob Oldfield retweeted
We are very much looking forward to working on the BT led 5G Edge-XR project recently funded by DCMS. The project will utilise 5G over the EE network to deliver immersive AR and VR experiences that are not possible on current mobile networks. bit.ly/30v8INr

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Rob Oldfield retweeted
The #virtual #crowd #sound during @CBSSportsHQ coverage of the @NWSL Challenge Cup is being created by @salsa_sound’s Crowd DJ technology. It blends multiple loops and individual samples constructed from real match recordings. bit.ly/3f7mRF6

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Rob Oldfield retweeted
Extended highlights of last seasons incredible @ManCity vs Liverpool FC game on YouTube Live at 19.45 tonight: youtube.com/watch?v=owYEHcwx… headphones on for full immersive experience. No commentary, all noise!

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Rob Oldfield retweeted
Great to hear lots of talk about object-based broadcast and personalisation @broadcast_sport Tech Innovation Forum @btsport #TechFest #audio
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Rob Oldfield retweeted
Meanwhile Salsa is also at #AESNewYork, looking forward to this session on immersive audio for live sport featuring the legend that is Dennis Baxter, looking forward to a lively session
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Rob Oldfield retweeted
If you're part of a #startup that wants to scale-up, we can help. The #SMELeaders programme aims to provide individuals with the tools to improve their #business and #leadership skills. We've helped companies like @SnapTech and @LettUsGrow - apply now: bit.ly/2CiCLeU
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