Producers of BenchMark: Evaluating our emotional connection to sport & sponsors. Wave 10 is available now. Get in touch to access the insights.
Joined March 2018
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59 Photos and videos
True North Research retweeted
In the first three rounds of @SuperNetball 7 of the 8 teams have been part of a nail biting match. The @GIANTS_Netball have their best chance this weekend.
#SSN2026 #netballfamily
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19 Nov 2025
Well this is utter joy for the Scots, and it defines emotional connection to a team. #FIFAWorldCup here come the Scots!
19 Nov 2025
McTominay. Shanks. KT. The Mayor.
Proof that last night did happen ⤵️
#FIFAWorldCup | @FIFAWorldCup
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4 Sep 2025
A great demonstration of the emotional connection to a team 👏
2 Sep 2025
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True North Research retweeted
31 Aug 2025
Something to make us smile 😊
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True North Research retweeted
27 Jul 2025
TY for sharing this info. Deeply disappointing and unbelievable that there is still such a big difference between men and women’s prize funds. My study (market researcher) evaluates how fans engage w. sponsors & teams. Women’s team’s fans deliver. Prize funds should reflect this
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True North Research retweeted
14 Jul 2025
A very good example of what drives our emotional connection to a team - the role of an individual.
Also great to see the hugs for Jo Harten from managers of both teams.
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True North Research retweeted
25 Jun 2025
Deeply moving words from Chelsea.
"We were judged for wanting babies but I want mums on my team."
Nottingham Forest netball coach Chelsea Pitman has been recalling her tough fertility journey and says pregnancy and motherhood should not be taboo in sport.
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True North Research retweeted
26 Jun 2025
A classic demonstration of why we connect with people… Dan Evans has always been transparent about who he is. His honesty and yesterday his outward display of emotion - continue to keep me connected.
An emotional moment for Dan Evans 🥹
He saw the door and he walked through it! 🚪🚶
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20 Jun 2025
We are back in field very soon evaluating teams across sports around Australia, including SSN teams.
Have you got a question you want included in our next BenchMark wave?
19 Jun 2025
Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg.
DETAILS 👉 netball.com.au/news/na-partn…
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True North Research retweeted
20 Jun 2025
This has caused some ‘wow’s’ and ‘whoa this is cool’ responses!
Encouraging to see and interesting to follow the progress.
19 Jun 2025
Netball Australia has entered a groundbreaking global broadcast partnership with the newly launched All Women’s Sports Network (AWSN), founded by entertainment icon Whoopi Goldberg.
DETAILS 👉 netball.com.au/news/na-partn…
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25 May 2025
This demonstrates the long term outcomes of emotional connection to a team.
Do you measure it? We do!
Get in touch if you want to know how your team is performing in 2025. What it can shout about, and where it can improve connection and attract sponsors.
24 May 2025
The moments you feel so proud to be both a Brit and an Aussie.
Such a great team, collaboration, passion, dedication shining through.
Leading to goose bumps and just a few tears of happiness!
⚽️ 🇬🇧🇦🇺 🏆🥰
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🗣 "I'm not passionate, I'm just obsessed... that's my autism, it's my superpower." 💪 🦸♀️
@LucyBronze discusses her autism and ADHD during #NeurodiversityCelebrationWeek.
#BBCFootball
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True North Research retweeted
19 Mar 2025
A lecture well worth watching. Southgate holds a unique spot in the history of men’s football. But he goes well beyond just sport, his ability to engage us, inspire us and make us reflect is invaluable.
Sir Gareth Southgate 👏👏 bbc.co.uk/programmes/m00293l…
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True North Research retweeted
16 Mar 2025
The Toon Army has been rewarded today for the longevity of their team commitment! 👏🙌
16 Mar 2025
70 years in the making 🥹
Newcastle’s EFL Cup victory is their first domestic trophy since the 1955 FA Cup!
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3 Feb 2025
Another example of the progress required around women’s sport. Our next generation are in, but we’re not doing enough to support their interests.
3 Feb 2025
“I wish women’s football (WSL) had more competition”. My daughter feels some clubs dominate, like Arsenal but she’s disappointed that there aren’t more competitive teams.
Women’s sport needs more investment! Our young have moved forward, we need investors to move with them!
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18 Jan 2025
What passion!
18 Jan 2025
Gael Monfils’ reaction after beating Taylor Fritz to reach Australian Open R16.
He immediately starts dancing.
Take a look at the joy on this guy’s face.
38 years old… one of a kind athlete and human being.
Inject this into my veins. 🥹
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4 Jan 2025
There are some standout stats in this! E.g. @Richmond_FC players and management having a huge impact on the positive connection to the club, significantly higher than any other winter league team.
3 Jan 2025
Yesterday’s job (aka enjoyment) was delving into the BenchMark Wave 12 results. Here are a few highlights from the Sept/Oct study…
#SportsBiz #BenchMark #EmotionalConnection #Sponsorship
linkedin.com/posts/georgie-m…
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True North Research retweeted
3 Jan 2025
Yesterday’s job (aka enjoyment) was delving into the BenchMark Wave 12 results. Here are a few highlights from the Sept/Oct study…
#SportsBiz #BenchMark #EmotionalConnection #Sponsorship
linkedin.com/posts/georgie-m…
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17 Dec 2024
Women driving emotional connection to them, their team and their sport 👏👏👏👏
🏆 2021: @EmmaRaducanu
🏆 2022: @bmeado9
🏆 2023: Mary Earps
🏆 2024: @keelyhodgkinson
Four consecutive female winners of #SPOTY for the first time!
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True North Research retweeted
1 Dec 2024
It’s pretty hard not to smile watching this joyful celebration. It’s fantastic to see the happiness, and it’s inherently engaging.
Congrats to the Women’s team, pushing success and pride for the club
@NMFCOfficial
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