How big is America 250? I don’t think people have fully clocked this yet. America’s 250th birthday is not just going to be fireworks and a logo on government websites. It’s going to be a full national commercial, political, cultural, sports, and retail event. Basically: Bicentennial 2.0, but with modern media, influencers, corporate licensing, and Trump-era spectacle. News that’s dropped so far: • Trump officials are reportedly discussing 250 pardons to mark 250 years of American independence • The White House is planning UFC Freedom 250, a UFC event on the White House grounds • Coca-Cola is already doing a national America250 campaign with collectible state mini-cans • Jeep is doing an America250 Wrangler with Marvel / Captain America • Mountain Dew temporarily rebranded as American Dew • Maker’s Mark is releasing a red, white, and blue 250th anniversary bottle • U.S. Mint is redesigning 2026 coins for the semiquincentennial • USPS is doing America250 stamp programs, including Ralph Lauren-curated “American Icons” • Steak ’n Shake made a $2.50 Patriot Milkshake • Oreo, Cheerios, Jet-Puffed, Pepperidge Farm, and others are rolling out patriotic products And that’s just the early wave. The official America250 sponsor / partner ecosystem is massive. Brands and orgs attached include: • Coca-Cola • Walmart • Target • Amazon • Starbucks • P&G • Coinbase • FedEx • Oracle • Palantir • Lockheed Martin • UFC • Fanatics • iHeartMedia • MLB • NBA • NFL • NHL • PGA Tour • Amtrak • Carnival • National Geographic • UPS • U.S. Olympic & Paralympic Committee (@Pumpfun now bc of this coin) Then there’s the licensed product side: • Maker’s Mark bottle • Evan Williams America 250 bourbon • J.C. Newman cigars • Annin commemorative flags • White House Historical Association ornament • GreenLight die-cast cars • Walthers model trains • Basic Fun Mr. Potato Head “Uncle Yam” • Hess Toy Truck • Schleich • Stuffed States plush • America250 coins, pins, patches, glasses, apparel, flags, ornaments This is not a normal Fourth of July. It’s going to be a “year-long” (per white house site) patriotic product cycle. Every CPG brand, car company, sports league, QSR chain, alcohol brand, toy company, collectibles company, and media network has an obvious reason to do something. And the incentives are pretty obvious: • patriotic packaging sells • limited editions create collector behavior • America250 gives brands a safe national story • Trump gives it media gravity • UFC / sports give it spectacle • retail gives it shelf space • coins, stamps, bottles, cans, and toys give it resale / collector loops The closest analog is 1976, when Bicentennial branding touched everything: Coke bottles, toys, trains, coins, stamps, clothes, ads, TV specials, parades, collectibles. Except this time you have TikTok, X, online marketplaces, influencer marketing, sports betting culture, resale markets, AI-generated content, and a much more aggressive brand activation machine. So I think America250 is going to be way bigger than people expect. Not necessarily because everyone is deeply patriotic in some unified way. Because every institution has a different reason to pile in. Government gets ceremony. Trump gets spectacle. Brands get limited-edition products. Retailers get seasonal displays. Sports leagues get programming. Collectors get objects. Media gets content. Influencers get aesthetics. Consumers get a reason to buy red, white, and blue stuff for six months. The 250th anniversary is going to be everywhere. Not subtly either. Ca: ssDhQuXpE9JgGkVQwbep54qqtSVXtzJQo2mFgM2pump

War? In this economy?

IN THIS ECONOMY?! @toly