Helping tech and software brands climb high with engaging digital content. ✍️ I write words for websites, apps, user guides, help centres, social and more.

Joined March 2017
443 Photos and videos
Today Bloom has helped plant 23 trees across the world - including one in the UK.🌳 I signed up for @ecologi_hq - you pay a monthly subscription based on the number of employees and this goes towards reforestation and carbon reduction projects across the world.
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Black Friday. The time of year when you’re reminded of the amount of companies you’ve handed over your email too…
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And a great excuse to unsubscribe from any mailing lists no longer serving you. 👏
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Courtney | Copywriter and Tech Author retweeted
Don't Let Your Creativity Be Pushed Aside - read my new blog with @_bloomltd bizzybeebolly.com/post/don-t… #creativity #collaboration #virtualassistant #clientlove
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Courtney | Copywriter and Tech Author retweeted
The client: Let's all write the copy together The copywriter:
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Courtney | Copywriter and Tech Author retweeted
I think there’s two types of people in our biz. The ones who think this sentence is a good thing, and the ones who think this sentence is a bad thing
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Same goes for “will” and “that”. 💡
99% of sentences still make sense without the words, "you can". Do a Control & F to find and delete them in your content to improve clarity👇 ̶Y̶o̶u̶ ̶c̶a̶n̶ do this by... ̶Y̶o̶u̶ ̶c̶a̶n̶ upload a photo... ̶Y̶o̶u̶ ̶c̶a̶n̶ write marketing content...
Great to be at #Bett2022 this week with @SalamanderSoft and @CloudDesignBox! Loved learning even more about #EdTech and geeking out over the Minecraft stand. 🤓
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Courtney | Copywriter and Tech Author retweeted
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My gift to you if you’re feeling a bit tense, anxious, uncertain or sad this morning. ❤️
Not a fan of this wind. Hull’s only on a yellow warning too so god knows what it’s like in red areas. 😢

ALT Windy GIF

How NOT to write a subject line if you value your community. 👇 While open rate is probably high, how many people actually felt panicked, betrayed or duped rather than excited to buy/take action? Try this instead: Offer value, solve a problem and CARE about your community.
26 Nov 2021
Not sure if this is subject line is ingenious or invasive? Had a panic thinking someone had hacked my account.... is this ethical LOL? What are we saying email marketing twitter?
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This from @thortful was - in stark contrast - a refreshing message in my inbox yesterday.
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A long-term client said “that’s probably my favourite sentence you’ve written for us” today and now I feel like I could cry happy tears. #copywriting
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Some of these replies are genius from the social media teams 👇👇
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Courtney | Copywriter and Tech Author retweeted
Schrödinger's Plates: They are both broken and not broken until you open the door.
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Courtney | Copywriter and Tech Author retweeted
To the social media managers who have barely active personal accounts because you spend all your time on the brand channels. We see you. Keep up the good work.
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Spend less time in your emails and use [insert messaging service here]. Messaging service: Here are 1000 emails about the messages you’re getting from people. 🙃
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PS I know you can change notifications but I really think it should be an opt-in rather than opt-out.
Alt text and image descriptions is something I’m trying to get better at. 👏 Accessibility online matters. 👏