715 Photos and videos
Unfortunately I think @LiquidDeath has given many people the delusion that being edgy is easy.
Pick an audacious name, have fun with it, boom, $100M brand.
Itās so much more than that and unless this marketing team is on par with them, this might be tough to execute.
Jun 8
NEW: Tom Brady launches āGood Nutā ā an organic coconut water drink.
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Two things can be true here:
Insane choice when someone from the same draft class was the MVP runner up and in the Super Bowl
This is all the Packers fault
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May 30
Nothing will humble you more than riding the Gravitron in your late 30s
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May 29
Saw this coffee cup that leads to a new dad joke every day.
If you have a QR code on your retail product that just leads to your website itās a waste of space.
Instead, I would rather embrace something like this, maybe a generator that leads to a new recipe idea everyday.
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May 27
Letās talk about Oasis today.
How brands are speaking up and how your brand can be proactive in your fight against misinformation.
open.substack.com/pub/consumā¦
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May 26
Liquid Death is stocking claw machines with plush toy cans and you think your going to win by just spending on RMN and setting your promo schedule.
If your brand is not showing up IRL and outside the store, youāre toast.
This is awesome and so glad I spotted it this weekend.
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May 20
I fear this might actually be the best brand name/product combo we have ever seen.
May 20
new better for you candy brand, HallPass š
from the stuffed puffs founder!!
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May 20
Liked this tweet so much I decided to write about it this week.
Check it out š
open.substack.com/pub/consumā¦
May 18
BREZ has been placed in Sprouts, Wegmans, Total Wine, and Circle K
We spent a bag on Meta for 18 months
We made customers ask for us by name
We walked into every buyer meeting with sell-through data
We had ad spend ready to deploy locally on day one
We showed subscriber growth by zip code
We let demand do the pitching
Lesson: build aura through every other change first, THEN go retail.
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May 19
Weāre sampling 75,000 units of Mollyās Suds at pediatrician offices this week š¤Æ
Meeting the customer where they are and converting it to retail.
As it should be
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May 19
Pair this with sticker packs on clippers near the cooler for an LTO item
Or
Put a $1 off IRC on the cans that is also a pack of stickers
Please and thank you
May 19
Olipop debuts its first major brand refresh since 2018, repositioning as āThe feel good sodaā with updated can designs, reformulated flavors and a national ad campaign šØš„¤
The move comes as retail sales rise 20.8% to $604.7M.
bevnet.com/news/2026/olipop-ā¦
ALT Olipop Embraces āFeel Good Sodaā With Branding Refresh, Campaign
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May 18
Very cool for the team at Brami.
My question isā¦
Did Banza miscalculate the timing to sell?
May 18
BRAMI closed a $33M Series B šā¼ļøš
Led by VMG partners, new capital will be used to expand retail presence (they say itās the number one growing pasta in the US right now) strengthen supply chain.
BRAMI uses lupini beans to give their products a boost of protein (21g per serving) š«š
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May 13
Excited for Oishii! šš
We love working with them and the product is excellent.
May 13
Oishii has raised $150M in Series C funding to scale its indoor strawberry farms šš± The round, led by SPARX, brings total funding to $370M and will support robotics, infrastructure and R&D as the company expands production and retail reach.
nosh.com/news/2026/oishii-raā¦
ALT Oishii Raises $150M To Scale Strawberry Farms
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May 13
I donāt hate thisā¦
You know Kool-Aid is going to execute on taste which most of these brands miss on.
I think there is a pathway here.
Kool-Aid to launch electrolyte packets with no artificial dyes as part of Kraft Heinz makeover cnbc.com/2026/05/13/kool-aidā¦
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May 12
Every emerging brand is launching at Target right now according to LinkedIn.
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