This is what I dislike about football fans in India, its like you are accusing someone(the govt probably) for being bias towards cricket and against football which isn't true. Cricket marketing is done by cricket administrators using cricket funds. Grow your sport on your own.
It will lay the foundation for it to be global, yes. There are fans that will go regularly, and like you said it will see more growth. Even 1% marketing that goes into cricket, if they can start doing for football or other sport, you’ll see change.