Introducing the ✰ STARS framework
A framework to evaluate feature engagement and satisfaction in SaaS products.
starsframework.org
Quick introduction:
As product leaders over the past 15 years, we’ve experienced first hand, over and over, how hard it can be for organizations to effectively evaluate feature releases, and, most importantly, act on the results. We’ve seen these issues in startups as well as in post-IPO companies.
Why is that?
There are three main issues:
1️⃣ Features haven’t been treated as first-class citizens. Product analytics tools don't have a concept of a feature, which makes feature evaluation a custom undertaking, which leads to inconsistency and added workload.
2️⃣ Lack of framework leads to bespoke definitions and dashboards making it difficult to trust, compare and share results across the organization.
3️⃣ Customer satisfaction isn’t accounted for when only looking at e.g. retention metrics. Without qualitative feedback we’re missing half of the story, and we only focus on what we measure.
Our goal with this framework is to establish a common baseline for measuring feature engagement and satisfaction that product teams can use to make better decisions, consistently.
The framework is open source and contributions are welcome! We hope you find it useful.