Apple deliberately built the only money-losing service in its entire company, and it might be the smartest line item they have. Apple TV loses over a billion dollars a year. Music, the App Store, iCloud all print money. TV bleeds. And this was the plan: the projections written before launch budgeted $15 to $20 billion in losses across the first decade. Here's the math that makes it rational. Apple cleared $93.7 billion in profit last year. A billion-dollar TV loss runs about 1% of that. For that 1%, Apple gets Severance, Ted Lasso, a wall of Emmys, and a legendary game designer telling his millions of followers he couldn't stop watching their new horror show until 2am. Netflix spends $18 billion a year on content to own that cultural slot. Apple spends $4.5 billion, eats a $1 billion loss, and buys a version of the same prestige for a fraction of the price. The show is the marketing. Every awards sweep quietly answers the only question that matters to someone choosing between a $1,200 iPhone and a cheaper Android: which company makes things worth your time. TV has under 1% of US streaming viewership. By streaming math, that's a flop. By Apple math, it's a rounding error that makes a $3 trillion hardware company feel like culture. Cheapest marketing budget in the building.

either GPT-5.6 is coming, or OpenAI is having compute shortages again. this is not the same GPT-5.5 i've been using for the last month.

bro wtf Spice World isn't available to stream

SURPRISE SKRILLEX B2B ISOxo B2B KNOCK2 JUST HAPPENED AT BONNAROO skrillex and isoknock, such a rare moment to witness 😭

Etiquette classes need to be made mandatory in SF it’s an epidemic you are at a party gracefully waiting your turn at the buffet when tech boy with backpack shoves past you to reach for his own crostini “excuse me” you say, boy does not hear you he is mid conversation with second tech boy who also pushes past you, gurgling a giggle about blah taste blah slop blah finally you acquire your plate! you attempt to cross the room “excuse me” “hi” “coming through” invisible words as you try to part through the sea of tech boys you hit jam after jam you are invincible or they are unsure how their bodies work enough to move them you finally make it to an empty table alone you use a fork and knife you are alone in the fight

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