EXCLUSIVE: Apple and the EU are telling very different stories on Siri AI, and right now, it's a standoff.
Apple's press release and comments to
@LelloucheNico say the DMA would force it to give rival assistants deep access to messages, files, photos, app actions, and personal context, creating privacy/security risks.
I reached out to the EU Commission for comment, and they discussed it today (video below).
They said nothing in the DMA blocks Siri AI. Apple can launch it if it complies, but it must give rivals "equivalent access" and canât use iOS to favour its own AI.
Apple proposed a âTrusted System Agentâ and an 18-month rollout to ensure only approved third-party agents could run. The Commission says they weren't "DMA-compliant interoperability proposals."
Whatever that means.
This is a standoff over who controls the AI layer on iPhone. The EU isnât protecting user choice here. Itâs trying to regulate the iPhoneâs AI layer, and EU users are the ones losing out.
iPhone users can already download ChatGPT, Claude, Gemini or Perplexity. Apps like
@poppysimplified can use your Mac to get system-level access for AI assistant apps.
The EU is demanding default, system-level access for any third-party app that claims to be an AI assistant. Which is dangerous, especially given Apple's privacy-focused AI stance. Apple, respectably, is not bowing down.