Joined November 2021
- Tweets 124
- Following 263
- Followers 439
- Likes 11,917
9 Photos and videos
Pinned Tweet
Jun 13
Quick question.
Anyone want to try a simple to-do app @PhilipDren and I are building?
We're testing one idea:
Instead of treating every task as equal, you label it as Signal or Noise.
Signal = moves you forward
Noise = keeps you busy
DM me or comment "Signal" :)
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Simon Hansson retweeted
Jun 15
Lately I’ve been labeling everything I do as either signal or noise. Signal moves my life forward. Noise just keeps me busy.
Turns out… most of my day was noise disguised as productivity.
So @_simonhansson and I are building something around this idea. Early preview below 👇
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Jun 14
So for anyone not familiar with the idea of Signal vs Noise, I'll try to summarize how I think about it.
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Jun 14
That's where the distinction matters.
Because when we treat everything equally, it becomes harder to protect your energy for the things that create the most progress.
You end up doing what feels easiest to complete, not necessarily what moves you forward.
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Jun 14
I don't think we have to be perfect when deciding what's Signal or Noise. But to me, being aware of it is already a huge step.
Just being more honest about what kind of work you're doing, and whether it's moving you in the direction you care about.
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May 15
May 15
We all know the pain of making emails that don't look like they were dragged up from the bottom of the ocean...
So here is our gift to you – Magic 🔮 Free React Email Tailwind components.
Perfect if you send custom-coded emails via e.g., Resend.
Link: celaro.co/magic
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Simon Hansson retweeted
May 14
Magic🔮
So the email theme I am working on for @celaroapp will be called Magic, and will be available very soon... 👀
This will be a theme for React Email that allows you to create beautiful emails using highly modular blocks.
#buildinpublic
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Simon Hansson retweeted
May 8
Your team shouldn't have to worry about breaking email formatting...
Build the foundation in code once.
Then create emails from a clean admin UI.
Newsletters. Onboarding. Notifications.
All from the same system.
That's our ambition.
#buildinpublic #react #dev
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Simon Hansson retweeted
Apr 20
With @celaroapp being code‑first, DX is everything.
You write blocks in code, we generate the types, streamline the CLI, and plug everything into a visual editor. Your marketing team can build campaigns while you keep a clean, reusable codebase.
#buildinpublic #saas
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Apr 19
Took a different direction with Celaro recently.
Working with newsletters kept feeling way more fiddly than it should be.
Clunky editors. Formatting breaks. Hard to stay consistent.
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Apr 19
So we started exploring something else.
A code-first newsletter CMS, with a UI for content.
You define structure and styling in code.
Everything else happens in a simple admin interface.
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Apr 19
Do you feel the same, or are we missing something?
We've opened up a small early access list for this:
producthunt.com/products/cel…
Cheers ❤
#buildinpublic @celaroapp
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Simon Hansson retweeted
Feb 3
Got a minute?
We're getting to know the people in our community a bit better.
A few quick questions about your work and team.
→ forms.celaro.co/31d82129ax35…
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23 Dec 2025
We've added Figma alongside existing integrations like Cursor and Harvest.
Clear handoffs, less friction.
#buildinpublic
23 Dec 2025
✦ Figma is now available in Celaro
What's new:
▪ Attach Figma assets to tasks and stages
▪ Link projects to clients
▪ New lifecycle status to move tasks through stages
Full changelog:
celaro.co/changelog/figma-in…
@figma
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Simon Hansson retweeted
19 Dec 2025
Tools don't become complicated on purpose.
They get complicated slowly.
One reasonable decision at a time.
#buildinpublic
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Simon Hansson retweeted
16 Dec 2025
✦ Harvest is now available in Celaro
We’re removing built-in time tracking to make room for deeper integrations.
What's New:
▪ Harvest integration (start save time entries in Celaro)
▪ Edit mode for task cards
Full notes: celaro.co/changelog
@harvest
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