Building StudioFlow - helping ecom brands scale their paid ads with AI creatives.

Joined September 2022
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We are hiring for an AI video editor. This is a performance-based role where your output directly determines what you earn. What you will do: - Turn briefs into finished launch-ready ads with AI - QA every output - Study what is performing in client ad accounts Who you are: - You must understand DR concepts - You do not need hand-holding - You are obsessed with output quality - You know how to structure a winning creative Apply using the link below.
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How we’re using the new Claude update for better ads DM me “ADS” to explore working together Follow @stephenstudioflow for more.
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This specific kind of archetype that can't watch sports because it's "for normies" and "a distraction" is genuinely hilarious. You can actually enjoy life every now and then not everything has to be about the matrix.
Enjoy The World Cup 🏆⚽️
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How To Make AI UGC In 5 Minutes (Simple)
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Best AI ads I’ve found this week (that you can steal) Comment “swipe file” for the full list DM me “ADS” to explore working with us directly 🤝
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Stephen Bishop retweeted
Mythos is genuinely INSANE for anything really:
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Stephen Bishop retweeted

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Anthropic dropped Claude Fable 5 yesterday. And it's genuinely cracked for AI UGC ads: Claude was already the technical part here. It wrote the Seedance prompts, dug through the reviews, built the briefs, held all your brand context. The creative tools just executed what Claude did. And now Claude got even crazier. Their own framing is the longer and more complex the task, the bigger its lead. Which is literally how ads work. Like review mining. - Lifting hooks - Clustering them - Building personas - Scraping hundreds of reviews The old models needed that step-by-step, or they'd start forgetting your rules halfway through. This one holds the entire thing in 1 run. Vision got way better too. You can feed it screenshots of competitor ads and it actually breaks down the angle and format behind each one. AND your swipe file folder just became an actual workflow. Being straight with you though, your ads didn't get better overnight. Seedance still makes the video. The way ads look is still your job. The "thinking" just got way better.
Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use. Its capabilities exceed those of any model we’ve ever made generally available.
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Will the AI disclosure laws affect AI ads? DM me “ADS” to explore working together (you can also click the link in my bio) Follow @stephenstudioflow for more 🤝
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Stephen Bishop retweeted
How to make REALISTIC AI UGC for DTC ads: Most of the AI videos I see running by big brands are pretty bad... They tend to think switching models helps, but it's all in the prompting. So here are the 3 clauses I run on every AI UGC generation: 1) Skin texture clause: "realistic skin texture, visible pores around nose and cheeks, natural slight unevenness, no filter quality" This fixes the waxy poreless face that's the fastest tell for AI. Both Seedance 2.0 and Kling 3.0 (or even other models) default to smooth skin without it. 2) Anti-polish clause: "casual phone framing, photographed in a real environment, not a professional set, organic not studio quality" This stops the model defaulting to cinematic production which it tends to do. 3) Lighting clause (IMPORTANT): "soft warm light from window at left, casting gentle shadows, no harsh highlights, skin properly illuminated without overexposure" Also, by naming the source and specifying soft/warm/diffused stops the model defaulting to studio-grade lighting. Overall, I'd say Seedance 2.0 gets lighting down pretty well if you give it a good reference image, but it's still a good idea to mention. Lighting is so overlooked considering how important it is. a few other moves that compound: Real-brand props in the scene (Stanley tumbler on the desk, AirPods case on the dresser, Whole Foods bag on the counter). AI usually does generic backgrounds since it's safer, you never know what someone would use it for. Another thing worth doing is explicitly telling it to do a selfie POV. Something like: "the camera IS her phone's front-facing selfie camera, no phone visible in the shot." Then include background elements: Crumpled blanket, half-finished coffee, papers on the desk. This is because real environments aren't usually tidy. Run these and you'll see big improvements.
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There are 5 STAGES of awareness for ecom: - Unaware - Problem aware - Solution aware - Product aware - Most aware But most run all their AI UGC ads at the same kind of person. And from my experience, they just don't know any better. So this is what you need to know... 1) Unaware Put simply, they have no clue they have a problem yet. Here you can't sell, you make them realize. I recommend trying soft relatability: "...it's 3pm and I'm staring at the roof again wondering why I'm this tired." 2) Problem aware Knows the problem but is too lazy/can't find the solution. So you put them in it: "...I crash every afternoon no matter how much I sleep. Turns out it had nothing to do with my sleep." 3) Solution aware Tried things, none worked, probably won't try again unless prompted. This is trickier since you need to say what they're thinking, then introduce a new mechanism: "...thought it was a scam, every greens powder did nothing, turns out they were missing the thing that makes it absorb." 4) Product aware Knows your brand, hasn't bought. So what you'll do is give social proof and kill the objection: "...almost didn't buy it over the price, then realized it replaced 3 things I was already taking." 5) Most aware If you fumble this it might be time to exit the business. Literally just drop a direct offer like: "...if you've been meaning to grab it, the bundle's the move." As you can see, this is pretty simple stuff. Now go assign every live ad a stage.
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P.S. - If you own an ecom brand spending over $25,000 per month on paid ads and want us to run this entire system for you instead... DM me "AIUGC" and we'll implement this entire system for you. - Stephen
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Steal Ridge Wallet’s best AI ads. Comment “Ridge” and I’ll send you the full swipe file. DM me “ads” to explore working with me directly 🤝
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Ridge is one of the biggest products around, especially in the wallet space. And it's no surprise either, their ad creatives are genuinely cracked. I mean... Look at this (it's one of the MANY in that file):
Ridge spends $1M /year testing ad creatives: So I pulled their ENTIRE ad account into one swipe file and I'm giving it away. And if you've not seen The Ridge run ads... They're genuinely one of the best DTC brands out there. Like comment "RIDGE" and I'll send the full swipe file over. (Must be following RT for priority access)
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Ridge spends $1M /year testing ad creatives: So I pulled their ENTIRE ad account into one swipe file and I'm giving it away. And if you've not seen The Ridge run ads... They're genuinely one of the best DTC brands out there. Like comment "RIDGE" and I'll send the full swipe file over. (Must be following RT for priority access)
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We are hiring for an AI video editor. This is a performance-based role where your output directly determines what you earn. What you will do: - Turn briefs into finished launch-ready ads with AI - QA every output - Study what is performing in client ad accounts Who you are: - You must understand DR concepts - You do not need hand-holding - You are obsessed with output quality - You know how to structure a winning creative Apply using the link below.
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Alex Hormozi just started running AI ads. And if you look closely, the AI versions of him in the statics don't even fully look like him. Doesn't matter though, they still work: He's using AI automation to push out 500 pieces of unique creative a day. Now, Hormozi has a huge team behind it, sure... But even you can do the same at basically any budget. The reason he's doing it is since Andromeda, creative diversity went from nice-to-have to required. So you should feed Meta genuinely different creatives or you won't get reach. And Hormozi already had years of experience, so he knows exactly how to do itl But you literally don't need years of knowledge or a lot of money for this deal.
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P.S. - If you own an ecom brand spending over $25,000 per month on paid ads and want us to run this entire system for you instead... DM me "ECOM" and we'll implement this entire system for you. - Stephen
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