How to make REALISTIC AI UGC for DTC ads:
Most of the AI videos I see running by big brands are pretty bad...
They tend to think switching models helps, but it's all in the prompting.
So here are the 3 clauses I run on every AI UGC generation:
1) Skin texture clause:
"realistic skin texture, visible pores around nose and cheeks, natural slight unevenness, no filter quality"
This fixes the waxy poreless face that's the fastest tell for AI.
Both Seedance 2.0 and Kling 3.0 (or even other models) default to smooth skin without it.
2) Anti-polish clause:
"casual phone framing, photographed in a real environment, not a professional set, organic not studio quality"
This stops the model defaulting to cinematic production which it tends to do.
3) Lighting clause (IMPORTANT):
"soft warm light from window at left, casting gentle shadows, no harsh highlights, skin properly illuminated without overexposure"
Also, by naming the source and specifying soft/warm/diffused stops the model defaulting to studio-grade lighting.
Overall, I'd say Seedance 2.0 gets lighting down pretty well if you give it a good reference image, but it's still a good idea to mention.
Lighting is so overlooked considering how important it is.
a few other moves that compound:
Real-brand props in the scene (Stanley tumbler on the desk, AirPods case on the dresser, Whole Foods bag on the counter).
AI usually does generic backgrounds since it's safer, you never know what someone would use it for.
Another thing worth doing is explicitly telling it to do a selfie POV.
Something like: "the camera IS her phone's front-facing selfie camera, no phone visible in the shot."
Then include background elements: Crumpled blanket, half-finished coffee, papers on the desk.
This is because real environments aren't usually tidy.
Run these and you'll see big improvements.