New here? A little about me: 👨‍💼Founder of Night Owls, digital agency in NYC with clients like the American Red Cross, Spotify, NYU, and Columbia University, etc. as well as personal brand clients like Mel Robbins, Jay Shetty, Gabby Bernstein, Marc Randolph, and many more. 🎤Speaker at TEDx, Adobe, StartUp Week, RiseUp Summit, Techne Summit, Podcast Movement, and more. 🎙️Host of the Authentic As F*ck Podcast with guests such as Ryan Serhant, Chris Do, Vinh Giang, Steven Pressfield, Tamsen Fadal, Eric Siu, Joanne Lee Molinaro (aka The Korean Vegan), and many more. 🦉Founder of Night Owl Nation, a community of entrepreneurs and creators around the world who practice storytelling together, with a mission to make education truly scalable and affordable for everyone. 🧑‍🏫Creator of the online course, The Art of Storytelling for Freelancers and Creators on Domestika with over 28,000 students.

Anyone can get facts from Wikipedia or ChatGPT. People pay YOU because they value YOUR opinion.

Not choosing between A or B is actually worse than choosing A or choosing B.

Anyone can be authentic when there’s nothing to lose. But only a few are authentic when life is on the line.

It’s easy to be authentic when you have nothing to hide.

Your content is about you, not what you do.

Your life experiences affect how you run your business a lot more than you think. Connect the dots between them and you'll find your brand story.

Your emotions can't be trusted. Listen to your intuition instead.

Update and repost your old posts every few months. Each time you'll easily spot mistakes in the old post. You'll improve your writing and recycle content at the same time.

I grew up watching Mr. Rogers. Now kids grow up watching Mr. Beast.

Creating content becomes a lot easier and better once you let go your ego.

Healthcare Brands hubs.li/Q04kwnvD0 from @tessarna70 @hawthornecastro @cs_websolutions @eldoublee @kathleenlucente @nataliaand @sthimothy and more

For most of human history, everyone was an entrepreneur. Then we slowly traded away our freedom for steady paychecks.

Growing up, I thought we were poor because we always lived in the cheapest house in the most expensive school district. Like a typical Korean family, my parents wanted the best education for us even if that meant I slept in the living room because we couldn't afford an extra room. Looking back, this is probably the best thing that could've happened to me. I was a bad kid. If I didn't go to that school, I might have joined a gang. My friend is a teacher in high school in NYC and tells me that his students WANT to fail. It's a badge of honor. In my high school, kids competed to see who got into the best University. The old saying "show me your friends and I'll show you your future" is 100% true. If you want to change, change your environment. It'll have the biggest impact in your life.

Anyone can write a long and complex email. But it takes a mastery to write a short and simple carousel. Let's see if you can do it. Here's a challenge: Write a carousel with 10 slides and less than 10 words per slide. Each slide should take 1 second to read. When you're done, post it on Instagram and tag me!

A creative's secret to success: There's one key difference between designers who get stuck in their career vs designers who move on to become creative directors: One thinks like a designer and the other thinks like a client. And one job will be replaced by AI and the other won't.

TL;DL 🎙️ Headed to @VidCon 2026 again! I’ll be attending with @_sun_yi and we’re looking for a few great podcasts to feature Sun as a guest while we’re in Los Angeles. Sun intentionally took some time to slow down and refocus, and now he’s ready to share lessons, insights,

Our brain works the best when we doing nothing, but we replaced every downtime with screentime.