Introducing Rise Plasma. To name, brand, and build a plasma donation startup, we worked with the founding team from the ground up to completely reimagine the space.
The challenge was rethinking how plasma donation should feel for young adults, moving away from the cold, clinical norms toward something modern and relevant.
We led naming and positioning, landing on Rise Plasma as something optimistic, human, and technically grounded, with a clear idea at the center: give plasma, get paid, and do good.
Visually, we created an immersive, video game-inspired system using custom imagined CGI landscapes and guided motion to explain what plasma is and why it matters.
The result is a fist of its kind brand and digital experience designed to make donating feel worth the time.
Credits:
Product Manager - Michelle Thomas
Brand Designer - Theresa Duemler
Copywriter/Brand Strategist - Melanie Levitin
UI/UX Designer - Dana Kingery
Development - Marc-Antoine Gagnon
Creative Director - Emmett Shine
Digital Creative Director - Alex Leiphart
Account Management - Michelle Riis
Operations - Laura Romero