A year ago, I was battling a mysterious illness that left me crippled with brain fog and skin rashes all over my body. I couldn't even sit at my desk and work. I was suffering. But little did I know this would lead to starting a new business with @BlakeMycoskie, the founder of TOMS Shoes, and going all-in on the thing I was meant to build. See back in November 2024, I was desperate. I felt like I was underwater every morning when I got out of bed. My brain was barely working enough to tell me it wasn’t working. When you're trying to recover, you become obsessive about the details. Not in a neurotic way, but in a “this actually matters way". What you eat. How you sleep. How you start your day. I turned my kitchen into a lab. The counter looked like a CVS aisle. Pills. Powders. Protocols. The more I experimented, the better I felt. I discovered that every single morning you wake up in a hole. Your body dumps water, minerals, electrolytes and depletes its cellular energy while you sleep. That isn’t a defect. It’s your body repairing itself while you rest. My energy returned. My brain fog cleared. I got my life back. I wanted to help other people struggling with the same issues. But when I looked at that mess of jars and tubs, I thought: There has to be a better way. That question sent me and Blake Mycoskie on a year-long journey. We talked to doctors, biohackers, and hydration scientists. We devoured research on hydration and cellular energy. The most shocking thing we learned? Supplements don’t work. People end up with drawers full of pills they forget to take. You know what actually works? Making the right choice the easiest choice. A simple habit that compounds. One that’s easy to remember and enjoyable, not a chore. That's why Blake and I aren't building a supplement company. We're building a habit change company. Morning Water is one glass of water optimized for what your body needs when you wake up When your morning works, everything works. Better focus. Better energy. Better decisions all day. Products don't change your life. Habits do. But the right product makes good habits inevitable. Here's the deal: I had my team set aside 50 Sample Kits from my personal allocation for Twitter. That's all I've got, the rest will go to paying customers. Retweet and comment "MORNING" below, and I'll ship you 7-days of Morning Water directly to your door. No catch. Just want your honest feedback. P.S. I think you need to follow me so I can dm you.

The future is now.

If you want to see how I’m using Clawd, come through tomorrow!

The response to my last post was incredible. Thank you to everyone who ordered yesterday 🙌 Your orders are shipping out!

One of the videos from our early users. Thanks Jesse!

Loving the initial messages about Morning Water! Super fun to see it out in the wild. P.S. Check it out at Morningwater.co

I have gotten some questions about what is in Morning Water. You can see everything below:

TL:DR: I got sick of the pile of supplements and powders on my counter. So I spent 12 months creating the world's best drink to wake up with. Morning Water: It's the simplest win to start your day Made with: - 5g Premium Creatine - French Grey Sea Salt - Amino Acids for your brain and body Order today: Morningwater.co P.S. We're give away 50 7-day starter kits to celebrate the launch. There are 18 left👇

Our website is LIVE! Use the code "AUSTIN" for $25 off a your first month of Morning Water. morningwater.co

This type of video animation for a gut supplement ad would normally cost $500 from your ad agency. I built it in 20 minutes for $10 with this AI system. Here's exactly how I did it: → Ad scripting in Claude → Image generation of digestion track with Fabric → Image to video animation with Fabric → Talking head UGC avatar with Fabric → Edit all clips together & ad captions with CapCut With this tool system, I can generate 12 variations of this ad concept in an afternoon and be testing all of them by tomorrow morning. By the end of the week, I can see which is driving highest ROAS, and then iterate on the winners again. In a month, I will have tested hundreds of high quality video concepts across dozens of personas. This is how you scale eComm in 2025 and beyond. Those who don't learn how to do this will fall behind and be outcompeted by competitors who do who can outbid you on facebook. If you want access to all the prompts and the tool I used to build this ad: Like, RT, and comment "FABRIC", and I'll dm it to you. (must be following so I can dm)

Yeah buddy, i'm pretty sure you're the problem lol

This is 10/10 for anyone who is hiring.