2.5 years into the AI craze, and I continue to firmly believe that if your company wasn’t already interesting/succeeding without AI, then doing “whatever plus AI” isn’t going to save you. For the few that seem this way (eg Cursor), I think their moat is a lot weaker than it seems.
You have to play the game and the game is AI, but I don’t think it’s a defensible foundational capability. Might play out as an excellent land and grab strategy to buy you time to fill out the meat though.