Global citizen. Comic book art enthusiast. Schumpeterian belief in digitization. CEO @optimizely (fka @episerver). Hot chocolate entrepreneur (Wonderbon.com)
Joined February 2015
- Tweets 1,637
- Following 257
- Followers 6,250
- Likes 3,523
580 Photos and videos
24 Sep 2025
Opal AI agents optimizing a website for Answer Engines (AEO/GEO):
- interact with web traffic data / GA4
- identify specific web pages
- get findings on how to optimize page
- generate code to incorporate in page
Incredible progress on @Optimizely Opal. Next drop: 9/30
1
2
2
554
22 Jun 2025
Hard truths about #AI in the marketing function of Enterprises (not talking consumer or small businesses)
3
241
Optimizely’s tools and services are helping businesses optimize their digital strategies and improve customer experiences. CEO Alex Atzberger talks with #NYSEFloorTalk’s @JudyKShaw about reaching $400M in ARR and how @Optimizely is positioning itself as a leader | @aatzberger
6
10
6,010
17 May 2024
Great to be with @JudyKShaw to talk about @Optimizely’s mission to make the lives of marketers better - right on the floor of the @NYSE!
Optimizely’s tools and services are helping businesses optimize their digital strategies and improve customer experiences. CEO Alex Atzberger talks with #NYSEFloorTalk’s @JudyKShaw about reaching $400M in ARR and how @Optimizely is positioning itself as a leader | @aatzberger
1
496
14 May 2024
Big news about @Optimizely's momentum: achieving $400M in ARR. Milestone validates our strategy that marketers need an operating system that gives them superpowers to create and optimize digital experiences and connects their content supply chain. 🙏
optimizely.com/company/press…
3
7
627
18 Feb 2024
We got rid of SKOs. At @Optimizely we run an annual Bootcamp. Intense learning from role-plays, product and skill training to team building. And yes, there were quizzes while holding a plank. 💪💪
4
803
17 Feb 2024
The special magic of fresh snow in the streets of NYC.
1
16
911
12 Jan 2024
Some hard truths I have learned about switching from big tech to start-ups.
fortune.com/2024/01/12/laid-…
2
8
842
8 Dec 2023
The big news of the week... @Optimizely riding the wave to new heights: optimizely.com/insights/forr…
4
364
4 Dec 2023
Opticon 2023 was one for the record books! And best of all, the CONTENT lives on with Opticon Online!
If you haven’t already, sign up today for access to all sessions from Opticon San Diego. And it is FREE: ow.ly/EEMv50Qf3AR
3
386
3 Dec 2023
Very proud of this amazing leadership team. 2023 was a big year for @Optimizely and more to come in December. The best is ahead as we have a great plan for ‘24. Thank you team!
1
10
547
6 Nov 2023
#Opticon London is on tomorrow! Team did an incredible job. We had planned for 300 attendees and are now at over 600 (!) and had to change venue. Never seen something like it. Thanks for all customers and partners for your interest and support. ❤️ @Optimizely
1
2
381