Most business problems are personal problems in disguise. You think it's your pricing. Or your niche. Or your inability to focus for more than 12 seconds. But then you sit down and ask: What do I value? What keeps happening? And are those two things quietly at war? Here's a quick exercise you can try: List your core values, and then name a persistent problem in your work. When I do this with clients, the results are painfully obvious: → “I value generosity — but I keep saying yes to work I resent.” One client finally stopped playing the Discount Fairy and raised her rates 30%. → “I value kindness — but I don’t extend it to myself.” That realization led to actual rest time between projects. And guess what? His work got better. → “I want to succeed — but Stranger Things feels better than a cold pitch.” Once she saw the pattern, she set a rule: no Netflix until three outreach emails are sent. This is the stuff that actually keeps you stuck. You're not lazy. And you know what you need to do. You’re just caught in a values conflict you haven’t named yet. Fix that — and the "business" stuff gets a lot easier.

Right, but those kids are not delivering what they promise and everything kind of falls apart after a week or so. I’m cleaning up after them and making sure people actually understand what they have and how to use it. Feel free to reach out if you’re looking for someone who actually understands business and customer service.

TIRED: Using AI to help you write posts that sound nothing like you, or that all sound the same, or that don't actually make any sense when you read them closely. WIRED: Using AI to organize your calendar, remember the 47 zillion things you're juggling in your work and personal life, to grab the data you need to get stuff done, and clear the time so that you can do the stuff you actually WANT to do. Maybe that's writing posts, but maybe it's painting murals or building empires or watching Shrinking.

Quick Claude Code tip I haven't seen anyone else talk about. At the end of each session, I tell Claude to close out the session properly. He does all the tech stuff — commit, push, merge, whatever tech blah blah that I don't really understand. AND THEN: He gives me one line to copy-paste to rename the session, using the format: DONE — everything this session set out to do shipped, nothing material open OPEN — real work left that needs your input next session BLOCKED — waiting on something external (client reply, deploy window, external tool) So some of today's sessions are: DONE — fixed DF Brain morning digest, cleared backlog, patched truncation bug DONE — report backlog review, killed weekly-planning auto, fixed agent-notify, wired 3 going-forward rules DONE — bookmarks triaged, memories updated, audits scheduled, pre-mortem shipped and corrected DONE — weekly plan Apr 26-30, CTOx prep rule codified VERY helpful for me personally.

Listen, you can talk about a ceasefire all you want, you can open schools and talk about resuming the flight schedule. But until Amazon restarts shipping to Israel, this war is not over.

I'm SO not a developer that I had to ask Claude Code to explain to me what a PR is, but also today my Claude Code built me a remote control so that I can text it from Telegram and it does stuff on my computer. 🤟🏻

Inspired greatly by @evielync, I've spent a few days building myself a Chief of Staff. Mine's called Carson (as in the butler from Downton Abbey. My robot vacuum is Mrs. Hughes, the housekeeper.) It started as a simple Claude Project. Then I had it start slacking me morning briefings, but I couldn't reply to those. So today, we changed things and my morning briefing and afternoon check-in are now handled by a Telegram bot, and we're currently making it conversational. One thing I discovered along the way was that I needed an API key. Claude kept telling me that Gemini has a free tier, and that's theoretically true, but I couldn't get it to work no matter what I tried, so I set up a paid tier. It's been a week, and so far it's cost me 26 agorot, which is about 8 cents, so I think it'll be okay. For the first time since shutting down my course, I actually have the desire to build stuff, and I'm toying with the idea of, like, writing lots about this and (maybe???) selling something? Maybe. For now, it's just nice to be excited about something again.

I can't be the only person who needs to manage multiple Claude accounts when doing work for clients. @claudeai any plans to make it a little bit easier?

Me: super excited to build out a bunch of Claude skills for a client. The Islamic regime in Iran:

So on the one hand, I'm running the content department for a client, working on a complete overhaul of website copy for another, overseeing ops dev for another... on the other hand, I'm getting up 1-3 times a night and interrupting my day countless times for sirens... on the OTHER other hand, I need AT LEAST 87 minutes a day to obsess over the fact that my parents are supposed to fly in for Pesach and none of us have ANY idea what will happen... on the OTHER OTHER other hand, my kid drafts into the armored core next week... on the OTHER OTHER OTHER other hand, there's still like laundry and groceries and cooking and stuff... I seem to have run out of hands.

Texted my 26-y-o “some moms are worse than I am” with a screenshot of a very meddling mom. Here’s what I got back.

Ah the sweet sound of cluster munitions being intercepted. I mean, obviously it’s better that they’re intercepted, but holy crap the sound is so freaking scary.

הי @PikudHaoref1 פליז אקספליין למה הבת שלי מקבלת התראה ואני לא, ואנחנו יושבות באותו סלון? כבר כמה פעמים.

Might it be because the Islamic regime is firing ballistic missiles at me? Just a guess.

Uhhh… the last time you said that was on the 27th. So.

This is the way.

Mixed messages?

At Terem with my kid when the early alert went off and we are now in a public shelter with people who watch videos on their phones with no headphones, so I appreciate your prayers at this difficult time. 🤟🏻

My local supermarket doing marketing like a boss “Happy to announce that asado and bone-in entrecôte from Nebraska managed to break through the closed skies and arrive at Super Bonus.”

Achievement unlocked. Blocked for being a Zionist. (Blocked for being a Jew.)

איזה יופי 💜