This is that original MIT report that said 95% of AI pilots fail and which spooked investors across US Stockmarket. The reports says, most companies are stuck, because 95% of GenAI pilots produce zero ROI, while a small 5% win by using systems that learn, plug into real workflows, and improve with use. Teams keep buying or building static tools that demo well but cannot remember context, adapt, or fit daily operations, and this report maps exactly how the few winners do it differently. 🧪 How they ran the study They combined a review of 300 public implementations with 52 structured interviews and 153 senior‑leader surveys across January to June 2025, which gives the patterns below real footing. 🧵 Read on 👇