weak aura: sending every user from Apple Ads to the default store page strong aura: matching a Custom Product Page to each keyword's intent 12% more taps, 10% more downloads, same spend

This AI app has been losing money on Apple Ads for over a year. They were betting on long-tail revenue to bring the channel to break-even. It didn't. Custom paywalls per keyword flipped the channel from loss to profit. 🧵

This report will literally skyrocket your ad profits We just built the biggest Apple Ads report of 2026 - which countries have the highest LTV? - which metrics actually move revenue? all filtered by country and category get it for free go.adapty.io/apple-ads-m

WWDC day is here. The Super Bowl for iOS devs and indie makers. If you don’t have plans yet, we’re watching it together in our Discord today. Come hang out, see you there 👀

Apple Ads is one of the most scalable ways to promote iOS apps, especially in the last six months as it’s been getting more and more popular. I’ve been getting a lot of questions in my DMs, so to answer them and go through the basics, we’re hosting a free webinar tomorrow. See you there, link below.

this is a real lifesaver I can start competitor and market research with one click Adapty autopilot prepares a full report with competitor benchmarks and it gives paywall and pricing experiment ideas in minutes

A lot of app founders are leaving ASO traffic on the table because of how they use the keyword field. Here are some of the biggest ones: Stop repeating full keyword phrases ❌ "ai photo editor, ai avatar maker, ai headshot" ✅ "ai,photo,editor,avatar,maker,headshot" Apple combines keywords automatically. Otherwise, you’re just wasting character space. Remove spaces after commas ❌ "photo, editor, ai" ✅ "photo,editor,ai" Tiny optimization, but keyword space is extremely limited. Singular keywords are usually enough ❌ "stickers, wallpapers, filters" ✅ "sticker,wallpaper,filter" Apple already understands plural forms. Don’t waste space on words Apple ignores Words like “app”, “the”, “best”, “for”, etc. usually bring almost zero value. Never repeat keywords already in your app title or subtitle Apple already indexes them heavily. Use the keyword field for additional coverage instead. Use all 100 characters Even medium-relevance keywords can help Apple better understand your app category. Put your highest-priority keywords earlier Keyword order still matters more than most people expect. That’s all. Do you know any other App Store tricks that I missed here?

super excited to be hosting over 12 events with some incredible companies for new york tech week at @vercinyc our space will be transforming into a free cafe for the week, host some amazing speakers, turn into a jazz speakeasy for the night, bring together creatives, and so much more... link in comments with all events if you’re in NYC for the week, comment below or shoot me a message!