Joined August 2022
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1,084 Photos and videos
World Cup 2026 has something no previous tournament had: a Round of 32.
No historical bid data. No cohort patterns to model. 15 days until it starts.
The operators that win that window run better signal into the walled gardens, not more spend.
Learn more here before June 28 โ worldcup.addressable.io/?utmโฆ
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Jun 11
Heading to @iFXEXPO, Limassol next week.
Three days, three of our team on the floor.
The conversation we're there for: how brokers and prop firms are closing the CAC/LTV gap before 2027.
DM @keithhutch10 if you're at the show.
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Addressable ๐ฏ retweeted
Jun 11
Addressable Investigations Arina partnership.
Off-chain attribution lands in the DACH crypto investigations community.
Webinar 1 July: Where the Blockchain Trail Goes Cold.
With Leeor Ben-Peretz.
Free to register โ
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3 days to World Cup kickoff.
24 million of the 200 million identities in our financial database are North American crypto users. Not lookalikes. Active wallets, real trading behavior, live on-chain positions. Right where the tournament is being played.
For operators planning World Cup spend, that overlap is the whole game.
Filter by chain. Filter by token holdings. Filter by wallet behavior. Reach the players who deposit and stay, not the bonus abusers who claim and churn.
The big iGaming books already run this stack.
3 days. Link below. โ
worldcup.addressable.io/?utmโฆ
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Addressable ๐ฏ retweeted
At @ethconf NYC tomorrow.
@TomerShlomo and Anil on the ground.
The on-chain trail ends at a fresh wallet.
The actor running it does not.
That is the conversation we're there for.
investigations.addressable.iโฆ
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Day 3 at @money2020 Europe. Booth K67 is still active until close.
The pattern across booth conversations this week has been consistent. Nearly every Head of Growth has the same metric quietly degrading.
CAC/LTV ratios that were stable two years ago are inverting in 2026.
The data is sitting in their dashboards. The fix is not in their stack.
If you're on the floor today and that sounds familiar, find @AsafNadler, @TomerShlomo and @keithhutch10 at K67 before close. Or DM us if you'd rather pick it up offline next week.
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Day 1 at @money2020 Europe.
@AsafNadler, @TomerShlomo and @keithhutch10 at booth K67. Amsterdam.
The conversation we keep having on the floor: what happens when the financial identity of your traffic finally enters the bid logic.
DM if you're at the show.
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Yesterday in Tel Aviv.
Addressable on the panel with @chainalysis, @HypernativeLabs, @utila_io and @StarkWareLtd.
Topic: bringing institutions onchain.
The next phase of crypto adoption gets built on trust. Custody, compliance, security, attribution.
Each layer matters and the layers stack.
@TomerSharoni represented us.
Thanks @ColliderVC for the room.
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A few moments from last night in Tel Aviv with @ColliderVC. ๐ฎ๐ฑ
Really appreciated the conversations, the different perspectives shared, and everyone who joined us throughout the evening.
Special thanks to: @Utila_io, @addressableid, @chainalysis, @HypernativeLabs & @StarkWareLtd.
Full panel sessions coming soon on YouTube.
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May 31
3 visitors land on a crypto exchange right now.
โ 1: $200K on Coinbase, trades 5x/week, never claimed a bonus.
โ 2: Deposited $50 on four platforms last month, claimed every reward, never made a real trade.
โ 3: $2.1M portfolio, hasn't traded in 90 days, browsing competitors every 2-3 days.
Your ad platform bids the same for all three.
200M financial identities. @money2020 next week.
DM @AsafNadler or book a f2f meeting in Masterdam using the link in the first reply below โ
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May 29
Chen Chasson, our Senior Account Executive, is wrapping up two days at i-Con in Limassol, Cyprus. ๐จ๐พ
If you ran into him at the venue, expect a follow-up this week.
If you didn't get scheduled in time, the calendar is open.
Reach out to us directly.
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May 28
Every crypto exchange is cutting performance budgets right now.
Some because demand softened. Some because cohort quality is sliding. Both rational. Neither fixes the real problem.
The question isn't how much less you're spending. It's how much more you're getting per dollar.
Your ad platform optimizes on sign-ups. It learns to buy reward chasers. The $400K holder browsing your site three times? Underbid.
CAC stable. LTV drops. CAC/LTV degrades. Budget cuts don't fix that. Better creative doesn't either.
200M financial identities matched. Pre-conversion. Now feeding the signal into Google/Meta/TikTok.
At @money2020 Europe next week with the team from Churney in Amsterdam.
DM @AsafNadler or book a f2f meeting using the link in the first reply below
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May 28
We recently welcomed Dan Embury as Director of Solutions Engineering within our IRC division, and he is already in the field.
Next week, Dan heads to ISS World Europe in Prague to meet with public safety, defence, and financial intelligence teams working on crypto investigation workflows.
That is the pace we are building at.
If you are attending, reach out. ๐จ๐ฟ
May 28
Three weeks in, heading to ISS World Europe in Prague next week.
Welcome to the team Dan Embury.
Director of Solutions Engineering and exactly the person you want representing us in the room where law enforcement, public safety, and financial intelligence come to talk crypto investigations.
If you are attending, connect with Dan on Linkedin. ๐จ๐ฟ
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This Sunday in Tel Aviv ๐ฎ๐ฑ
Custody, compliance, onchain security: we're co-hosting an evening with @ColliderVC to bring together the teams solving the hardest infrastructure problems in DeFi.
Speakers from @Chainalysis, @StarkWareLtd, @HypernativeLabs, @addressableid, and @Utila_io.
May 31 ยท 5 PM
โ Register (spots limited)
luma.com/b7w85p5y
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May 24
Organic crypto reach on X is getting harder.
If users donโt actively ask for crypto content, they may never see your project.
KOLs still work, but managing 10, 20, or 50 of them without clear measurement is a mess.
Crypto growth needs more than attention.
It needs attribution.
@AsafNadler x @famcryptospace unpack why this matters for growth teams.
Full episode below โ
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May 24
We're at i-Con next week.
Chen our Senior Account Executive, will be in Limassol on May 28-29, meeting with operators, networks, and affiliates across gaming and entertainment platforms.
The conversation we keep having with operators: wallet-first audiences are now consistently outperforming traditional acquisition on the same media spend.
The best teams are already shifting budget on-chain.
If you're at i-Con and serious about 2026 acquisition, drop Chen a message.
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May 20
We're heading to @nextdotio Valletta, next week.
@keithhutch10 (BD Director) and Omri Marom will be on the ground in Malta on May 27-28, meeting with operators, affiliates, and growth teams across gaming and entertainment platforms.
A few things we'll be talking about:
โ Wallet-first acquisition for gaming and rewards operators, and why it consistently outperforms cookie-based targeting on the same media spend.
โ Player attribution that holds up in 2026, with mobile IDs locked down and third-party signals disappearing.
โ The audience segments that are converting best for gaming clients right now, by country and by channel.
If you're attending and working on acquisition, retention, or attribution, Keith and Omri would love to grab a coffee.
NEXT Valletta 2026 | May 27-28 | Valletta, Malta
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