Director, Corporate Strategy Services @hotwireglobal. Sausage dog admirer, food fiend. All views are my own.
Joined November 2008
- Tweets 723
- Following 325
- Followers 605
- Likes 112
50 Photos and videos
Help @British_Airways - trying to move or cancel a flight but cannot get through to call centres and your only online guidance is for bookings before or after 3rd March with travel dates that donโt apply to us. Been trying to reach you for weeks on the phone with no luck!
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adele21 retweeted
7 Feb 2020
Really proud of the teams and our amazing clients @homeaway & @Qualcomm today, securing a hat-trick of nominations for this yearโs #prmomentawards. Keeping everything crossed for awards night! #HWLimitless ๐ค๐ค๐ค
hotw.re/37922Eq
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Addressing the gender balance in tech is so important. It's the right thing, but the tech sector needs this to help address the skills gap. We're doing our bit to help - find out more here!
Opinion: @Adele21 director of corporate strategy services at @hotwireglobal argues that communicators must assist the tech sector in addressing its gender imbalance bit.ly/2WtBN6G
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Such an interesting read!
28 Mar 2019
It was a pleasure talking to @GrahamWestrop about the importance of Analyst Relations. This is an important area that result in greater returns for those vendors who understand how to work with analysts. Great work from Graham in discussing this topic
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Hi @SW_Railway - why do you have ticket checkers not in uniform? It happens all the time on Norbiton-Waterloo line, and it always concerns me that they may not be legit. Badges don't look particularly authentic either.
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Another great talk at #WIREDLive , this time from UCL's Hannah Fry - "Combining human error with machine flaws can be a real recipe for disaster... Take AI off its pedestal and start designing them in a way which makes them easier to overrule when they inevitably make mistakes."
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Really sobering conversation onstage at #WIREDLive with @professorgreen - " If I was upset, I've always been told to cheer up. That teaches you to be inauthentic with how you feel. From a young age we're taught that."
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"I feel dispirited that there is such a lack of leadership in every sphere, but particularly the political sphere, to use the digital tools of 2018 to create a responsible technology movement." - @Marthalanefox #WIREDLive Time for change.
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Fascinating talk by @rachelbotsman at #WIREDlive - "efficiency is the enemy of trust". Tech companies need to recognise the importance of friction and time to build their reputation and show integrity. It can't all be rapid growth.
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Really inspiring, if not a little scary, discussion with Tony Blair at #WIREDlive "If I was back in government today, tech would literally be the single biggest focus. It spans everything."
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adele21 retweeted
25 Sep 2018
We asked. They answered. Here's what 8,000 parents across the globe had to say about their kids use of technology and how it's impacting their family life. #HWGenAlpha hotw.re/GenAlphaParents
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If you rely on technology to restrict & control your childs online safety, you're missing a trick. Communication & discussion between parents & their kids about security risks is equally important. - nice point @Raj_Samani #HWGenAlpha @hotwireglobal bit.ly/2NzhKUF
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"You wouldn't drop your child off for a sleepover without checking out where they're going. Online safety checking should be considered in the same way." - very wise words from @mother_pukka at @hotwireglobal's #HWGenAlpha. Read the full report here: bit.ly/2NzhKUF
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Kid influencers have a huge impact on how children interact with the world, make tech and consumer decisions, and also plan their careers! Here are some major child influencers from around the world... #HWGenAlpha @hotwireglobal Read more here: bit.ly/2NzhKUF
Interesting point from @raj_samani at @hotwireglobal's Understanding Generation Alpha event - educating children to really consider the data requests they receive when browsing is key to securing how kids interact with tech #HWGenAlpha
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At #HWGenAlpha to hear what kids born after 2010 think about tech, and how their parents feel it impacts family life. @emmahazan poses an interesting question - who is actually influencing children and their tech wants and needs? Kid influencers with 10mn followers!
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adele21 retweeted
14 Aug 2018
Learn what Tony Lowe, VP Program Delivery & Operations, at @TantalumCorp thinks about collaboration within the automotive industry in our latest episode of Streets Ahead!
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adele21 retweeted
1 Mar 2018
A post from me for the @hotwireglobal blog about the importance of patience and persistence for tech entrepreneurs; a summary from @twobirds and @CityAM's recent #DigitalInnovators event: bit.ly/2FH7RNl #innovation #tech
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Want to hear the latest thinking about PR measurement? @hotwireglobal is hosting the first @PRCA_UK Evaluation Group meeting on 14th March, and you're invited! x.com/Westofcenter/status/96โฆ
21 Feb 2018
To all #PR types. Are you flumoxed by KPIs? Fear not - come along to the @PRCA_UK Evaluation Group event in London on Mar 14 to hear @crossy & @GilesPeddy explain all. Regsiter here: bit.ly/2C9OwW9