Interesting case study on the first exhibition in South Korea since January. How will the US exhibitions look when we return to trade shows?
Are you concerned about exhibiting or attending? If concerned, what would put you at ease when we get back to face to face marketing?
Recommended reading, new on our UFI blog:
A case study from KINTEX - how they ran the first exhibition in South Korea after the
#covid19 outbreak.
Measures and learnings. Shows that exhibitions ARE different form generic mass gatherings.
blog.ufi.org/2020/05/15/case…