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AdTechRadar @adtechradar

We believe in adtech. News views on the industry. Send tips news to staff@adtechradar.com.

Joined December 2019
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NEW: @viant_tech is rolling out new publisher tools focused on transparency, SPO, and inventory quality. Story below. 👇 adtechradar.com/2026/06/11/v…

Viant Debuts Free Transparency Solution for Publishers

Viant is offering new publisher tools to support transparency.

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NEW: @ComcastAd has tapped @AffinitySolutns to help bring transaction-based targeting measurement to TV. Story below. 👇 adtechradar.com/2026/06/09/c…

Comcast Brings Purchase Data to TV Advertising | AdTechRadar

Comcast Advertising is partnering with Affinity Solutions for their purchase data, helping advertisers target audiences and measure TV sales impact.

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NEW: Is Apple taking aim at adtech in new Safari ad? Story below. 👇 adtechradar.com/2026/06/07/a…

Apple’s New Ad Campaign Takes Aim at AdTech? | AdTechRadar

Apple is taking aim at ads and adtech through, um, a new ad campaign. See one of the spots here:

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Eric Seufert
@eric_seufert
Jun 7
TTD is experiencing an incredible amount of executive turnover.
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Adam Epstein
@aepstein_
Jun 4
The Amazon DSP gained more share in Q1 2026 than any other enterprise DSP, and continues to be the catalyst for @AmazonAds growth. I had the pleasure of sharing why they've been so successful on the @MobileDevMemo podcast with @eric_seufert this week. Give it a listen here 👇👇 open.spotify.com/episode/32M…

Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)

Mobile Dev Memo Podcast · Episode

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AdTechRadar
@adtechradar
Jun 5
NEW: New survey finds ad-supported streaming is booming. Story below. 👇 adtechradar.com/2026/06/04/t…

FAST TV Viewers Are Watching More Channels, TiVo Finds | AdTechRadar

Okay, maybe that’s going too far. But according to a new TiVo report, based on a survey of 4,500 adults in the U.S. and Canada, more than half (54%) of

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NEW: Scope3 has sold its ad verification business, Adloox. Story below. 👇 adtechradar.com/2026/06/02/s…

Scope3 Offloads Adloox, Exits Ad Verification

Scope3 has sold Adloox to Peer39, exiting ad verification less than two years after acquiring the business as the company shifts focus toward AI.

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NEW: Here's what @Grok had to say about The Trade Desk's CFO situation. Story below. 👇 adtechradar.com/2026/06/01/t…

Grok Says TTD’s CFO Shuffle Has “No Clear Recent Parallels”

The Trade Desk appoints Nate Olmstead as CFO after a year of leadership turnover. Grok says the company's CFO changes have few recent parallels.

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NEW: Walmart Connect is expanding access through Yahoo DSP and Magnite. Story below. 👇 adtechradar.com/2026/05/28/w…

Walmart Connect Expands Access Via Yahoo, Magnite

Walmart Connect is expanding access to shopper audiences and Walmart sales-based measurement through Yahoo DSP and Magnite.

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NEW: With the midterms coming, Digital Remedy (@cpxi) has launched a political division. Story below. 👇 adtechradar.com/2026/05/26/d…

Digital Remedy Launches Political Desk Before Midterms

Digital Remedy launches The Political Desk and VoterReach as political ad spending rises and CTV becomes a bigger campaign channel.

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NEW: AppLovin has launched a social media app. Story below. 👇 adtechradar.com/2026/05/22/a…

AppLovin Quietly Launches Social App Gist

AppLovin has quietly launched Gist, a lifestyle social app that could give the company first-party engagement data for its AI-powered adtech engine.

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NEW: X lost $100M in ad revenue in Q1. Story below. 👇 adtechradar.com/2026/05/21/x…

X Lost $100M in Ad Revenue in Q1 | AdTechRadar

X reported a $100M Q1 ad revenue decline tied to its Ads Manager rebuild, while its S-1 shows advertising remains central to growth.

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NEW: @doubleverify has launched pre-screen brand suitability controls for Meta's Threads. Story below. 👇 adtechradar.com/2026/05/19/d…

DV Brings AI-Powered Pre-Screen Controls to Threads

DoubleVerify launched AI-powered pre-screen brand suitability controls for Meta Threads, expanding advertiser verification tools on the platform.

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AdTechRadar
@adtechradar
May 19
NEW: The 20 best reactions to @PublicisGroupe buying @LiveRamp. Are you one of them? Story below. 👇 adtechradar.com/2026/05/18/b…

The 20 Best Reactions to Publicis Buying LiveRamp | AdTechRadar

A LiveRamp founder thinks Publicis got a very good deal.

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AdTechRadar
@adtechradar
May 17
NEW: @PublicisGroupe is buying @LiveRamp for roughly $2.2 billion. Story below. 👇 adtechradar.com/2026/05/17/p…

Publicis Acquires LiveRamp in $2.2 Billion AI Data Push

Publicis is acquiring data solutions company LiveRamp for roughly $2.2 billion in cash, betting big on AI-powered “data co-creation” and agentic tools.

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Chris Harihar
@ChrisHarihar
May 17
I wrote this in April 2025, FWIW.
AdTechRadar
@adtechradar
May 17
NEW: @PublicisGroupe is buying @LiveRamp for roughly $2.2 billion. Story below. 👇 adtechradar.com/2026/05/17/p…
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Jeremy Bloom 🇮🇱🇺🇸
@JeremyBloomHere
May 17
Replying to @PublicisGroupe
@PublicisGroupe is slowly, and methodically, building a real tech company with polished, white glove managed, service & support
ADWEEK
@Adweek
May 17
BREAKING | @PublicisGroupe has agreed to acquire @LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt. Read more about the acquisition 👉 adweek.it/3Rf6IFN
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