Product design partner for startups and product teams.

Joined July 2011
1,440 Photos and videos
Pinned Tweet
working on my portfolio. designed with @cursor_ai
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For my Romanian friends, I've just published a new game on the App Stores (iOS and Android)! It's the classic "Integrame" that our parents used to play, or if you're old enough, the one you used to play, but now on your phone. iOS: apps.apple.com/ro/app/integr… Android: play.google.com/store/apps/d…
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I have news:
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Managed to get to 57.51% conversion rate on Google Play store. That's something.
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I think what I did here is cool.

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Shipped a new app. Like Candy Crush, but with words. For Romanian-speaking people, because the English market is already crowded.
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Made a nice lil update. So whenever you’re stuck for more than 3 sec, you get a subtle hint.
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ran a small SEO audit on my rebusonline.ro to improve my ranking in Google Search Console, and I'm up 34%. Just basic stuff like please run an audit, here's the current data. Not even used a "smart" model, fired this up in Cursor usin Composer 2.5
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Update the @whohearsmusic landing page to be more story and mission-driven. It's not my main user acquisition channel, so it works well.
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How revisions/iterations are looking like lately for me when doing product work. This is like doing revisions in figma. But on the app stores instead.
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New app submitted on the app store:
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app icon made in chatgpt for a crosswords game i'm about to publish:
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Update to match my current color pallete from the UI
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As a designer, AI didn't transform me into an engineer. It gave me the material, and the freedom, to design the way I always wanted. I've been writing code for 15 years. I never felt like a "real" developer. Not because I couldn't write code, but because I was always more interested in designing with it than mastering the technical depth. I started as a web designer/developer. Tutorials in 10 tabs. PHP, WordPress, jQuery everywhere. I was hacking things together until they worked. I wasn't thinking about best practices or perfomance. I was thinking: How does this work? How can it be simpler? How do I make these two things play nicely together? I'd pick a jQuery slider plugin. Then another one for sticky headers. Then something else for animations. And then spend hours trying to make them all coexist. Whenever things broke, I'd go straight to StackOverflow and bombard it with questions, without really understanding all the technicalities. Just hacking my way forward. (If you check my Stack Overflow profile today, I'm still in the top 20% of users. That should tell you how many questions I asked back then) Looking back, I was a designer all along. I just didn't call myself that yet. I was shaping experiences. Reducing friction. Making things feel easier. Code was just the material I used to get there. Now, with AI, I've come full circle. AI gives me back that same freedom to skip the ceremony, to skip the polish-first mindset, and work directly with the real thing. To design in code again. To build, test, feel, and iterate fast. AI didn't turn me into an engineer. It gave me back the freedom to design the way I always did, and multiplied it.
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I got tired of watching good ideas die in mockups. So I learned to ship. Pick the bottleneck. I'll fix it. What I do: - 0→1 products; idea to usable v1, fast - Leaky flows; onboarding, activation, and such - Landing pages that convert Design build.
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II've been trying to make the same music product work for a few years. Still haven't fully cracked it. Still going. Here's what it actually looks like to not let go of an idea you believe in 🧵
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Dozens of landing pages and ads tested with different value props:
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It's open for registration. Go on add your playlist there and see how rare your collection is: whohears.com
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