Avax has always had everything except.....
Users.
That's what's separated Solana really, despite all it's shortcomings. It has the community, the culture, the people.
Every story like this is a viral marketing machine. It'll reach 1000 times more eyeballs then your article on subnets.
You could spend 100 Million in advertising and not get anywhere near this return.
You can mock this as gambling, but it's hard to see any difference from those that made it big in the early dot com bubble.
Bring the people, eventually they'll learn about the tech.