Affordability will always matter, especially in times like this. Nobody is denying that.
But people are also becoming more intentional about convenience, freshness, reliability, and reducing everyday stress.
The truth is, both can exist together
People pretend a lot, first and foremost, PRICE and AFFORDABILITY is at the heart of puchasing anything at all.
if you don't have money what then is your business with the freshness and quality of any foodstuff? You buying according to what your pocket can carry.