Awesome session by @ahaval about what B2B merketers can learn from @taylorswift13:
➡️ Rewrite and repurpose
➡️ Anticipate and connect
➡️ Call-back
#CMWorld
Hey #CMWorld: Did you catch @ahaval’s talk on how to be a better B2B marketer (by being more like #TaylorSwift )? 💋
Follow us here for an invite to the TBA Midnights listening party!
How Words Can Transform Healthcare
@ahaval is back in the house to share some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care.
open.spotify.com/episode/1aW…#consumerhealth#hcmktg @ShiftDotHealth
To gate or not to gate your content. That IS the question. @ahaval un-gated her content and saw a 55% increase in email subs. Why does it work and what action I'm taking after hearing her story? Check out this week's #LoyaltyLoop video: youtu.be/6llW1Ut3q9o
Jen Schaefer’s Netflix voice and tone presentation was EXCELLENT. Thanks @ConfabEvents for picking the best speakers to adva s #ContentStrategy for us all!
When you craft physician content, take a moment to ask, “What questions are going to arise from this that aren’t answered in the material I provide? And what can I provide that will help?"
#BraveContent#webwriting#contentmarketing