in trad science, when weāre looking at innovation, what weāre doing is taking an investment in an open field ā a broad question ā that cannot be answered in a binary way with one experiment, or even a set of experiments
all weāre trying to do is iteratively take the most uncertain question, the highest area of risk, and collapsing that, trying to find the answer to that with an experiment, over and over again, with the hope that we have de-risked the concept so we have a viable idea at the end of the day