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Aisle Rocket @aislerocket

Aisle Rocket is a new kind of agency that drives revenue through best-in-class creative, e-commerce, and media execution

Joined May 2013
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Today in AdExchanger: Aisle Rocket data predicts Facebook CPMs will revert back to pre-pandemic growth norms. Aisle Rocket's SVP of Account Services Jen Strojin highlights the importance of being proactive when developing benchmarks for Facebook metrics. adexchanger.com/social-media…

Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing | AdExchanger

The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket.

adexchanger.com
Our CEO, Ross Shelleman, explains the opportunities brands have to diversify their advertising efforts beyond Facebook. forbes.com/sites/forbesagenc…
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Technological growth has advanced advertising personalization; specifically with CTV, AR/VR, and social media platforms. Continuing to use advertising fundamentals, like an omni-channel approach, integrated with new technology is crucial. #Marketing cioreview.com/news/impact-of…
Highly targeted A/B testing, combined with data-informed decision-making, provides critical insights to evolve programmatic advertising strategies. The result is a streamlined conversion funnel with a significantly increased revenue potential. adexchanger.com/the-sell-sid…

Publishers Need To Fix Their Approach To Performance Testing | AdExchanger

Mention an A/B test and many advertisers immediately think about creative assets. Too often, technical and optimization teams fail to leverage this reliable and accurate approach for performance...

adexchanger.com
Marketers are looking to get ahead of the potential fallout caused by iOS 14, one strategy is diversifying media budgets. Anticipate brands to expand from traditional social platforms and use more alternatives, like Snapchat, with e-commerce capabilities.digiday.com/marketing/direct…

'More ad dollars move to Snapchat': Why direct-to-consumer brands eye the platform as they divers...

Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets.

digiday.com
The acceleration of social commerce has allowed brands to aggregate niche audiences and reach them through multiple touchpoints. This convergence of brand distribution and awareness supply chains is a trend to pay attention to. emarketer.com/content/media-…

Media-Commerce Convergence: Understanding the new media value chain

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can...

emarketer.com
TV network CTV opportunities are becoming the new "gold standard" for video advertising as platforms evolve. Expect a large shift away from using video sites and social media, especially with big budget ad campaigns. tvtechnology.com/news/report…

Report: Linear TV Proving Reliable for CTV Advertising

Those investing in CTV ads are more comfortable doing so with traditional TV than OTT

tvtechnology.com
Today is a time to celebrate the love in all our lives, Happy Valentine’s Day!
Aisle Rocket's CEO Ross Shelleman discusses with @Adweek why brands like Gamestop should seize the opportunity and create goodwill with their customers. adweek.com/brand-marketing/r…

Reddit's Short Squeeze Saga Holds Lessons for All Brands

The marketing winners and losers when the internet comes knocking at your brand's front door.

adweek.com
After the Big Game, it is clear the best ads were not about the brand; but the consumer. Campaigns without a sense of empathy will fall short of the social good consumers are looking for. #marketing #branding adage.com/article/fletcher-m…

The bigger game (after the Big Game)

In the wake of a year like 2020, marketers need to find the right balance.

adage.com
The changes we have all experienced in the past year will continue to be reflected in Super Bowl ads. @adage takes a look at how these ads will take on a deeper meaning. adage.com/article/special-re…

5 trends to watch in Super Bowl LV commercials

Themes for the Big Game ads include nostalgia, inclusivity and supporting small businesses.

adage.com
Aisle Rocket's CEO, Ross Shelleman, has a new piece in @Forbes today: With the cookie disappearing, advertisers will have to return to some of our first principles. Remember contextual targeting and media mix modeling? #marketing bit.ly/2YHaOba
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Our Head of Product Development, Noah Freeman, explains trends to watch and tactics to focus on during a dynamic time in Facebook Ad Pricing. aislerocket.com/25629-2/
The rapid growth of CTV has made the lack of infrastructure in the platforms visible. It is key to stay ahead of changes in ad serving and measurement capabilities moving forward. adexchanger.com/content-stud…

Why The CTV Industry Must Focus On Infrastructure This Year | AdExchanger

This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure,...

adexchanger.com
For advertisers who spend heavily on Facebook - knowing is better than guessing. Aisle Rocket's new independent lift tool helps solve attribution more accurately than relying on traditional in-platform methods. hello@aislerocket.com for more information. globenewswire.com/news-relea…

Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency...

globenewswire.com
Today, we honor Dr. Martin Luther King Jr. May his life and legacy serve as inspiration and guidance for the future. #MLKDay
We couldn’t agree more, "marketers need to look at email programs over time and how they affect consumer behavior over time—it’s far more about nurturing client relationships than 'did I get a click?'" #marketing #emailmarketing adweek.com/partner-articles/…

2021 Is Email's Time to Shine, Especially as an Outcomes-Based Channel

Email is now front-and-center due to the pandemic, and the influx makes it more important for brands to refine their strategy.

adweek.com
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CDP’s continue to be a hot topic. We agree with the author that marketers will realize CDP’s are “only a means to an end”. Human interaction and guidance is still critical for success. #marketing cmswire.com/digital-marketin…

3 Predictions for the CDP Market in 2021

The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.

cmswire.com
Brands are taking power away from retailers at an incredible pace. @Forbes suggests that retailers must accelerate digital efforts to remain competitive. #DigitalMarketing #Retail forbes.com/sites/forbestechc…
Amidst a tumultuous time Facebook ad prices have shown a relative resistance to change. In @Adweek, our own Noah Freeman explains why this is and what future events may shift Facebook ad prices beyond seasonal trends. #Marketing adweek.com/performance-marke…

Plotting the Turbulence of 2020 on Facebook Ad Prices

A new report attempts to correlate pricing and current events.

adweek.com
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