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<#seo rant>
I'm on record as being disappointed (an understatement) with the current ecosystem and SERPs.
The playfield is tilted towards brands. It will make it very harder to win as a smaller site.
And there's a cottage industry of people selling magic bullets
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/<#seo rant>
All of this is to say that it has gotten much harder to win with SEO. Tried and true techniques combined with new strategies to meet users where they 'search' are needed to achieve any measure of success against the backdrop of a brand centric SERP.
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Reading: Google Replacing Head of Search theverge.com/2024/10/17/2427… (Well, this is interesting.) #Google #Search #SEO
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Seems like both MarketWatch Guides and USA Today Homefront are run by the same third-party company.
#seo #search #googenough
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MarketWatch Guides is another site reputation abuser run by Three Ships and its subsidiaries. The MarketWatch writers really work for Three Ships or companies it owns.
The abuse is working too. They're making ~$2M / month just from "cheap car insurance" & "best car insurance."
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Watching: Why Google Search Is Falling Apart youtube.com/watch?v=uSGVk2KV… (It's great to see the @Goog_Enough message amplified by mainstream folks like @Mrwhosetheboss) #seo #google #googenough
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Just a normal day looking at SERP Similarity (app.keywordinsights.ai/serp-…) and soon figure out that the overlap here is actually 7 of 8 instead of 3 of 8 due to variable Merchant Center srsltid parameters.
Confirmed these are actually in the organic SERP. 💩
#seo #search #google
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We're coming up on a year since I wrote this piece and things have gotten worse and not better in that time.
I hardly recognize the Google we have today.
#seo #search #googenough
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The pageburst bot is really annoying. If you're going to slam sites like this please update the documentation accordingly.
cc: @JohnMu @searchliaison @methode
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