Joined March 2013
58 Photos and videos
12 Dec 2023
What a privilege and an inspiration to visit Sonpara in Gujarat last week and see first-hand how farmers can brew their own bio-pesticides and deploy the multiple techniques of sustainable and regenerative agriculture, with quantified results on yield and input costs.
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Alan M retweeted
Here’s our CEO @AlanMcClay presenting at @ICAC_cotton plenary meeting this past week in Mumbai, India. The theme was local innovations & Alan discussed our recent India Impact Report, which included significant reductions in pesticide use, water consumption & farmer costs.
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Alan M retweeted
4 Dec 2023
Replying to @RSPOtweets
We look forward to it! Here's a link straight to the event webcast: unfccc.int/event/bonsucro-li…

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4 Dec 2023
Today, Better Cotton is supporting its first event at #COP28: @Bonsucro & @RSPOtweets's side-event on trade tools for climate action in global agricultural value chains. You can watch the event live at 15:30 CET on the UN Climate Change YouTube channel: youtube.com/user/climateconf…
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23 Nov 2023
Hopefully you've already had the chance to read it, but in case you missed it, I wanted to share my latest blog on why the launch of Better Cotton traceability is such a huge moment for the organisation. To learn more, head to the link below. bettercotton.org/introducing…
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20 Nov 2023
We are currently looking for a dynamic and seasoned communications professional to join us as Director of Communications. To find out more and apply, click below: bettercotton.org/careers/dir…

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3 Nov 2023
The launch of our traceability solution is a huge moment as we look to deepen the social & environmental progress that our partners & farmers deliver year in, year out. I'd like to extend a huge thank you to our industry-wide network for their support. bettercotton.org/better-cott…
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17 Oct 2023
I commend DG Ngozi Okonjo-Iweala's leadership in ensuring cotton is part of the outcome of the 13th Ministerial Conference in February 2024. The @wto plays a vital role in supporting cotton producers and their livelihoods. wto.org/english/news_e/news2…
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28 Sep 2023
Highly hazardous pesticides are dangerous to both people & the planet. As we strive to make the agricultural landscape more sustainable – with the support of the IPM Coalition – we call on authorities to mandate the global phase-out of these formulations. bettercotton.org/better-cott…
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15 Sep 2023
I am delighted to share our first country-level Impact Report - on India - which shows real sustainability progress in one of the world's major producers of cotton. Read the report here: bettercotton.org/field-level…
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25 Aug 2023
Great piece about our work in India from my colleague Saleena for #WorldWaterWeek2023
To close out World Water Week 2023, we spoke with Saleena Pookunju, Senior Manager for our India Programme, to discuss her work to improve the efficiency of water use on cotton farms in the country. #WorldWaterWeek bettercotton.org/better-cott…
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10 Aug 2023
A key focus in our decent work efforts is ensuring that children in cotton communities have the greatest possible development opportunities. We look forward to working with @SFJPK to strengthen capacity to identify and remediate child labour. bettercotton.org/better-cott…
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8 Aug 2023
Our revised P&C embraces a farmer-centric approach, and will serve as a more locally relevant standard to address the environmental, social and economic matters most pertinent to cotton production today. To find out more, click below to watch our new video.
Recently, we revised our Principles & Criteria to ensure that it remains an effective tool to drive continuous improvement & deliver sustainability impact at field level. To learn all about our revised P&C, check out our new video: vimeo.com/838651479?share=co…
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7 Aug 2023
Clear & comprehensive greenwashing legislation is essential - so this new EU legislation is welcome, but legislators must be careful to allow flexibility in substantiation methods, as a one-size-fits-all approach will not work for smallholder farmers. bettercotton.org/better-cott…
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4 Jul 2023
Earlier this year, I had the pleasure of joining @AbrapaBrasil to discuss the pest challenges that farmers in Brazil face & the work being done to reduce pesticide use. Learn more about these farmers & their initiatives: bettercotton.org/brazil-pest…
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3 Jul 2023
Going forward, in line with our 2030 Strategy, Better Cotton will proactively work towards making cotton production more regenerative. To read about our approach to regenerative agriculture, read our latest blog: bettercotton.org/better-cott…
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29 Jun 2023
Our Sustainable Livelihoods Approach will be instrumental in helping us to achieve our target to sustainably increase the net income and resilience of two million cotton farmers and workers by 2030. Click below to find out all about our approach. bettercotton.org/exploring-o…
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