Someone built a fitness app using the same psychological mechanics as gambling This might work better than every normal fitness app 😭😭 You bet money on whether you’ll hit 10,000 steps today If you fail, you lose your money If you succeed, you split the money from everyone who didn’t So disciplined people literally profit off lazy people Most fitness apps try motivating you with streaks and notifications This one motivates you with financial fear Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30 Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge It sounds stupid but this would probably motivate people better than any other fitness product Would you use this yourself?

Someone built a fitness app using the same psychological mechanics as gambling This might work better than every normal fitness app 😭😭 You bet money on whether you’ll hit 10,000 steps today If you fail, you lose your money If you succeed, you split the money from everyone who didn’t So disciplined people literally profit off lazy people Most fitness apps try motivating you with streaks and notifications This one motivates you with financial fear Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30 Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge It sounds stupid but this would probably motivate people better than any other fitness product Would you use this yourself?

Someone built a fitness app using the same psychological mechanics as gambling This might work better than every normal fitness app 😭😭 You bet money on whether you’ll hit 10,000 steps today If you fail, you lose your money If you succeed, you split the money from everyone who didn’t So disciplined people literally profit off lazy people Most fitness apps try motivating you with streaks and notifications This one motivates you with financial fear Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30 Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge It sounds stupid but this would probably motivate people better than any other fitness product Would you use this yourself?

Someone built a fitness app using the same psychological mechanics as gambling This might work better than every normal fitness app 😭😭 You bet money on whether you’ll hit 10,000 steps today If you fail, you lose your money If you succeed, you split the money from everyone who didn’t So disciplined people literally profit off lazy people Most fitness apps try motivating you with streaks and notifications This one motivates you with financial fear Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30 Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge It sounds stupid but this would probably motivate people better than any other fitness product Would you use this yourself?

my new theory on onboarding: your user is *peak excited* the moment they learned about your app and decided to open the App Store to download it from there, you’re playing a game: how do you optimally maintain or increase the user’s excitement by the time they hit your paywall? for some apps, i.e. Cal AI where user gives personal metrics to start thejr health journey, the long onboarding successfully *increases/maintains excitement.* this onboarding, for this specific app, is actually a part of what the user came for ^ onboarding Qs build excitement for other apps, i.e. Recime, the user knows what they want: organize recipes. you don’t need to ask them 20 questions about their food preferences ^ long onboarding Qs drain excitement every app is its own snowflake test to discover what’s optimal for you and keep in mind, one of the best ways to maintain/build your user’s excitement… MIGHT be to: aggressively cut the amount of time between discovery (peak excitement) and paywall view because believe it or not… people download your app because they *want* it. they knew they had a problem. they already chose you as the solution consider getting out of their way

cursor, for business live now on whop