Help me do an experiment. The post about 3I/Atlas below is currently going viral on Facebook with almost 300K views in the last day or so.
Different audience than on X, certainly. However, if the algo is just trying to figure out if a post will be interesting to people then one could theorize this post would perform decently on X also.
We're going to test that.
How the 𝕏 algorithm really works?
The algorithm doesn’t boost or hide posts randomly, it just tries to figure out if your post will be interesting to people.
That means:
If you post a plain link with no words, the algorithm doesn’t have much to judge, so it won’t show it to many people.
But if you add a good caption, image, or more context, it spreads more.
Basically, the algorithm needs enough info to understand why your post matters, just like a human would.