Assistant Professor in Strategic Comm @Cronkite_ASU | PhD @UofSC_SJMC | Message Features, Computational & Psychophysiological Methods
Joined June 2009
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Proud to share our new paper on health misinformation!
We looked across 12 years of research to understand how false health info spreads online—and what we can do about it.
Full paper: doi.org/10.1007/s10389-025-0…
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Just published! 🚀
Our team analyzed global Twitter/X conversations on tobacco harm reduction (THR). Turns out, industry-linked voices are shaping much of the online debate. Governments & health groups remain skeptical.
Full paper in JMIR: jmir.org/2025/1/e77676
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“I feel disgusted”: Experiences of moral injury and its impact on the well-being of conflict journalists - Sayyed Fawad Ali Shah, Natalia Malinowski, 2025 journals.sagepub.com/doi/10.…
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Excited to share the news that our study titled "Message Valence, Industry Influence, and Stakeholder Narratives in Global Conversations on Tobacco Harm Reduction: A Content Analysis" has been accepted for publication in the Journal of Medical Internet Research (JMIR).
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Ali Zain retweeted
22 Sep 2025
Thank you @HarvardCCHANGE for highlighting our recent research paper on climate misinformation. @alimaan @JMUresearch @JMUSCOM @Cronkite_ASU @ASUResearch
hsph.harvard.edu/climate-hea…
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Our new work has just been published in the Cogent Social Sciences!
Online-endorsed misinformation about climate change: examining the relationship between heuristic cues of perceived expertise, message style and bandwagon to assess message credibility and sharing intentions
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Read Full Text: doi.org/10.1080/23311886.202…
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My work “Online Endorsed Misinformation about Climate Change: Examining the Relationship between Heuristic Cues of Perceived Expertise, Messages Style, and Bandwagon to Assess Message Credibility and Sharing Intentions” has been accepted for publication in Cogent Social Sciences.
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Ali Zain retweeted
20 Aug 2025
Excited to welcome our new master's cohort and this group includes former NCAA athletes, military veterans and more!
20 Aug 2025
Dean Batts welcomes our new @Cronkite_ASU master’s cohort, an exceptional group of journalists and strategic communications professionals!!
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🚨 New publication using eye-tracking methodology!
We explored how FDA-authorized “modified exposure” claims in tobacco marketing influence young adults' perception and attention to health warnings.
Full Text: doi.org/10.1080/10410236.202…
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The tobacco users were especially influenced—perceiving the product as lower risk when the FDA claim was present. These findings raise important questions about the role of regulatory credibility in tobacco advertising and how it may reduce attention to risk information.
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Thrilled to share that our manuscript titled “The Influence of the US FDA Authorized Modified Exposure Claim on Heuristic Processing of Tobacco Risk Information and Marketing Message Among Young Adults” has been accepted for publication by the Health Communication.
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Ali Zain retweeted
25 Jul 2025
We’re hiring! @Cronkite_ASU is looking for a #sports #journalist to teach & mentor students in our Phoenix Sports Bureau. 12-month, open-rank clinical professor role. Covering pro sports, college sports & major events! Apply by Aug. 24: apply.interfolio.com/170866 #sportsmedia
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