@alistdaily profile picture
AList @alistdaily

AList informs, inspires and features the most vital members of the global media & marketing community to foster innovation.

Joined July 2010
  • Tweets 50,304
  • Following 622
  • Followers 15,710
10,636 Photos and videos
AList@alistdaily
13 Jul 2023
We spoke with the creative teams behind the launch of The Elder Scrolls Online: Necrom to understand how they partnered to conjure eldritch horror in the official cinematic. alistdaily.com/entertainment…

How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and ZeniMax Online Studios as they launched the new...

alistdaily.com
1
358
AList@alistdaily
5 Jul 2023
Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. alistdaily.com/strategy/simp…

Simply Honest Ads And In-House Creatives With Hiroki Asai, Global Head Of Marketing And Creative At...

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design...

alistdaily.com
1
1
301
AList@alistdaily
30 Jun 2023
Despite many marketers’ interest in integrating AI with their existing influencer strategy, efforts to replace human creators with AI influencers have produced mixed results. alistdaily.com/social/new-re…

New Report: Brands Shift Budgets To Influencers, Leverage AI

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other...

alistdaily.com
190
AList@alistdaily
30 Jun 2023
Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications for marketers. alist.ly/3NR2mR1

Striking The Balance Between Intuition And Information With Oded Netzer, Co-Author Of "Decisions...

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the...

alistdaily.com
163
AList@alistdaily
29 Jun 2023
A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullish on retail media and plan to shift their budgets toward retail media networks. alist.ly/3rdPc7B

Marketers See Retail Media As 2023’s Most Effective Digital Channel

While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per Statista, many marketers are changing their view of its bottom-funnel...

alistdaily.com
1
150
AList@alistdaily
14 Jun 2023
Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a transformed approach to marketing. alist.ly/3qLurAg

Brands Navigate Constant Disruption By Reimagining Marketing’s Role

According to a new report based on a survey of leaders of the Consumer Goods Forum, a group of 400 major retailers, manufacturers and service providers across more than 70...

alistdaily.com
1
136
AList@alistdaily
14 Jun 2023
Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits of having marketing communications and PR handled by one team. alist.ly/3Pbd7hV

Marketing Is A Team Sport With Katie Krum, SVP And CMO At PURE Insurance

Katie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process,...

alistdaily.com
117
AList@alistdaily
6 Jun 2023
We're looking at a few methods that marketers can use to leverage the podcast format to build engagement in creative ways. alistdaily.com/media/podcast…

Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can...

alistdaily.com
93
AList@alistdaily
5 Jun 2023
A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys. alistdaily.com/lifestyle/gen…

Gen Z: From Impulse Buys To Experience Buys

Surprise! Gen Z and millennials have been busy saving, not spending. But not for their retirement. A new report by AMEX reveals that Gen Z and millennials’ considerable disposable income...

alistdaily.com
121
AList@alistdaily
2 Jun 2023
A look at some of the new tools in the works at Google and how marketers can leverage AI effectively. alistdaily.com/technology/ne…

New Report: Most CMOs See Value, But Not A Game Plan For AI

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but...

alistdaily.com
103
AList@alistdaily
2 Jun 2023
On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for the new ways in which people consume media. alistdaily.com/strategy/tony…

Capitalizing On Shifting Consumer Behaviors With Tony Marlow, CMO At LG Ad Solutions

Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Since the beginning of his career,...

alistdaily.com
95
AList@alistdaily
1 Jun 2023
Three ways marketers can optimize their TikTok strategy to connect with the platform's always-on "prime time" audience. alistdaily.com/social/tiktok…

How TikTok’s Latest Features Are Helping Advertisers Be More Creative, Relevant And Effective

TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance monitoring features into your existing marketing strategy. Here are three ways...

alistdaily.com
93
AList@alistdaily
18 May 2023
We're digging into three key audience takeaways from recent U.S. Census data that every marketer should be aware of. alistdaily.com/lifestyle/new…

The New American Audience: 3 Demographic Facts Marketers Should Be Aware Of

As marketers work on stretching their budgets to meet the ROI challenges of the future, many are rethinking the very concept of audience. Yet, according to a recent report by...

alistdaily.com
97
AList@alistdaily
17 May 2023
Gas-guzzling muscle cars don't usually appear in ads targeting Gen Z—but as brands like BF Goodrich target the next generation of consumers, they are focusing on ways that products can blend in with a sustainability-driven lifestyle. alistdaily.com/strategy/gen-…

Gen Green: Brands Court Gen Z With Authenticity

An eco-aware lifestyle is an ideal that over 60 percent of Gen Z reported that they adhere to as a rule, per a recent survey of 16,000 Gen Z consumers,...

alistdaily.com
95
AList@alistdaily
17 May 2023
In this episode, @themktgtoday host Alan B. Hart is joined by CMO Nate Burke to discuss the latter's approach to marketing to skeptical cybersecurity professionals—and how Axonius is doing it differently. alistdaily.com/strategy/buil…

Building Authentic Connections With A Skeptical Audience With Nate Burke, Chief Marketing Officer...

Nate Burke is the Chief Marketing Officer at cybersecurity solution provider Axonius. Axonius is Nate’s fifth startup and his third in cybersecurity. He was Axonius’ first US employee, starting...

alistdaily.com
1
82
AList retweeted
Marketing Today@themktgtoday
12 May 2023
What is the role of marketing in a billion-dollar jewelry business? Hear from Tom Nolan, CEO at @KendraScott, on this topic and much more in our newest episode, "Philanthropy: Good for the Soul and the Business", available now! wp.me/p9yNpY-NGx #Sales #Marketing
0:51
1
1
137
AList@alistdaily
13 May 2023
Top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST channels see gains. alistdaily.com/media/newfron…

NewFronts: Streams Lean In On New Options For Brand Marketers

As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST...

alistdaily.com
98
AList@alistdaily
11 May 2023
The most liked recent Instagram share from The Met’s Instagram account as of May 8 generated over $241K in earned media value (#EMV) for the institution, even though actor Pedro Pascal cheekily wore Valentino. #MetGala #Sponsored alistdaily.com/entertainment…

Banking On Buzz: How The Met Gala Unlocks Crucial ROI

With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media value (EMV) for brands—but how much did The Met itself, under pressure to boost...

alistdaily.com
5
268
AList@alistdaily
11 May 2023
Meta and Snap are rolling out new advertising options designed to position AR—traditionally an underutilized but often performant advertising tool as a new solution for audience engagement and analytics visibility. alistdaily.com/technology/ar…

AR Ads: A Sleeping Giant For Brands?

As platforms battle for the attention of brands in an era of uncertain marketing budgets, their differentiation efforts have shifted markedly towards solving ROI-related problems for brand marketer...

alistdaily.com
58
AList@alistdaily
11 May 2023
With their Millennial and Gen X parents guiding and approving their brand choices, brands that align with Gen Alpha parents’ values and priorities can forge lifelong relationships with Gen Alpha. alistdaily.com/strategy/a-ma…

A Marketer’s Cheat Sheet For Reaching Gen Alpha

Gen Alpha. Depending on who you ask, they might be considered our best hope for the future or a real piece of work, but for marketers, they represent potentially billions...

alistdaily.com
64
Load more