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Alter Agents @Alter_Agents

Alter Agents is a seasoned market research company committed to helping admired brands ignite action with powerful shopper insights.

Joined August 2015
  • Tweets 2,455
  • Following 431
  • Followers 392
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Alter Agents@Alter_Agents
5 Mar 2024
Have you heard of my brand? How much do you know about my brand? How does my brand stack up to the competition? Will you buy my brand? If you are asking these questions, you might be suffering from brand narcissism. Take our new quiz to find out: alteragents.com/brand-narcis…
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Alter Agents retweeted
Forbes Agency Council@Forbes_Agency
23 Aug 2024
Consumer fear and anxiety—which have always been lurking in the background—are again taking center stage. Data can help. Read more: hubs.li/Q02Lvs4l0 Written by Rebecca Brooks of @alter_agents
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Alter Agents retweeted
Forbes Agency Council@Forbes_Agency
16 Aug 2024
The Power Of Data To Help Brands Navigate Consumer Fear hubs.li/Q02LvCp50 Written by Rebecca Brooks of @alter_agents
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Alter Agents retweeted
Forbes Agency Council@Forbes_Agency
10 Jul 2024
The integration of AI presents both opportunities and challenges for any company in a human-centered industry. Read more: hubs.li/Q02F9g-50 Written by Rebecca Brooks of @alter_agents
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Alter Agents retweeted
BrainXchange
@BrainXchange
6 Jun 2024
. @Snapchat and @Alter_Agents Research Illustrates the Powerful Impact of #AugmentedReality on #Sustainability hubs.la/Q02zQy8B0
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Alter Agents retweeted
Forbes Agency Council@Forbes_Agency
1 May 2024
How Will You Know If Your Market Research Methods Are Outdated? hubs.li/Q02vCXFN0 Written by Rebecca Brooks of @alter_agents
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Media planners need to understand the unique characteristics of streaming advertising. Unlike traditional TV, streaming platforms offer more flexibility in ad placement and targeting. Our CSO Heather O'Shea writes about an adaptive approach: alteragents.com/advertisingw… #MRX

AdvertisingWeek: How to effectively plan for streaming advertising - Alter Agents

Alter Agents’ Chief Research Officer Heather O’Shea recently wrote for Advertising Week about techniques to blend media measurement and market research effectively for streaming ad planning. With a...

alteragents.com
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At #IIexNorthAmerica? Head on over to the green stage NOW to catch our CRO Heather O'Shea and Aarti Bhaskaran of @Snap - they're talking #augmentedreality at 11:25am. See you there! #iiex @Greenbook #mrx #insights
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.@StreamTVInsider covers @Disney's partnerships with @TheTradeDesk & @Google's Display & Video 360, quoting our recent @advertisingweek: streamtvinsider.com/advertis… #streaming #advertising #mediaplanning

Disney expands adtech pact for streaming with Google, The Trade Desk

Ahead of the launch of a single app combining Disney and Hulu librar | Disney has unified its streaming ad inventory for Hulu and Disney by partnering with Google and The Trade Desk. But while...

streamtvinsider.com
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Austin here we come! ✈ We can't wait to see everyone and share some #insights at @Greenbook's #IIeXNorthAmerica in just 2 weeks. Mark your calendar now for Heather O'Shea and Aarti Bhaskaran's talk on #AugmentedReality on 4/17 at 11:25am. greenbook.org/events/iiex-no… #mrx
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Big streaming providers are offering more opportunities for #advertising. 98% of households subscribe to a service. You need to know how to reach your audiences in this medium & understand the efficacy of your efforts. We write for @Advertisingweek alteragents.com/advertisingw…
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"Interest rates are expected to drop, inflation rates are declining, and a recession may be off the table. Why are we still gloomy and uncertain, even though the numbers paint a much better picture than we anticipated?" Our CEO writes for #Forbescouncil forbes.com/sites/forbesagenc…
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What affects promiscuity? Shopper promiscuity that is - one product of the decline of brand loyalty. Brand category plays a big role in consumer behavior. Take our quiz to see where you land, and what you can expect from your audience. #mrx alteragents.com/promiscuity-…
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Have you taken our quiz yet? It's fast and easy - and it can get you thinking about your current approach to #mrx. Are you getting the best #insights to make decisions and meet your goals? Old ways of doing things don't work. alteragents.com/brand-narcis…
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Alter Agents retweeted
Infotools@infotools
15 Mar 2024
One year ago today we aired our most popular podcast episode of 2023, when Heather O'Shea of @Alter_Agents joined us to talk about why #marketresearch is becoming even more important in today's digital and consumer landscape. Listen here: hubs.li/Q02nJvhJ0 #insights #mrx
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Alter Agents retweeted
Forbes Agency Council@Forbes_Agency
18 Mar 2024
This is a call to action: We must start trusting the data again to move into a brighter future. Read more: hubs.li/Q02nNrTC0 Written by Rebecca Brooks of @alter_agents
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Have you taken our new quiz yet? It's fast & easy - and it can get you thinking about your current approach to #marketresearch. Are you getting the best #insights to make decisions and meet your goals? Change it up: : lnkd.in/guS-mn9Y #brandloyalty #mrx #consumerbehavior
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"Streaming video is a space that must be incorporated into the mix to keep a competitive edge." Heather O'Shea shares #mrx techniques to get #streamingads right in @advertisingweek advertisingweek.com/adaptive… #streamingmedia #advertising #ads #adstrategy #insights
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Are your shoppers promiscuous? By promiscuous, we mean:🔎 Shoppers are actively seeking new brands, new products and services, and even new channels of distribution. Are you missing out on understanding your audience in this environment? Find out: alteragents.com/promiscuity-…
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