Harmoni by Infotools is a fit-for-purpose market research investigation & reporting plaftorm that helps global insights teams understand consumers & their world
Joined March 2012
- Tweets 5,289
- Following 429
- Followers 625
- Likes 913
1,559 Photos and videos
Jun 10
Research programs generate valuable learning year after year. But how do organizations preserve that knowledge, connect it across teams and make it easier to use over time? Keri Vermaak explores just this in her latest article for Research World. Read it: ap1.hubs.ly/y0YxM00
3
Jun 8
"The role is still to understand people, represent their experiences accurately & ensure that those perspectives inform decisions." Infotools' Andrea Mitlag writes for @QuirksMR about why #mrx fundamentals matter more than ever in an AI-driven world. ap1.hubs.ly/y0YxKM0
34
Jun 4
.@nztamain uses Harmoni to bring together data from multiple research partners & tracking programs in a single place, moving more quickly from reporting to understanding & surpporting transport experiences, safety, services & long-term strategy. ap1.hubs.ly/y0XFC50
2
Jun 3
In his recent @QuirksMR article, Horst Feldhaeuser argues that as research methods adapt to the speed of the industry, reporting styles must evolve as well - and leave behind static reports in today's fast pace research cycle.
Read more:
ap1.hubs.ly/y0XFC00 #mrx #insights
47
Jun 2
Where does #AI really save time for #insights work? Most obviously for tasks that require scale, repetition and pattern detection, however where AI delivers reak value is when it strengthens how insight teams already work.
ap1.hubs.ly/y0XFys0 #mrx
35
May 28
Tourism season is approaching fast. Harmoni helps tourism & hospitality teams uncover visitor trends, audience differences and meaningful patterns faster. Built for tourism associations, hotels, airlines, major events & more.
#Insights #MRX Buyers guide: ap1.hubs.ly/y0VC050
12
May 27
A leading New Zealand financial institution is using Infotools Harmoni to speed up #mrx analysis, simplify reporting workflows & manage growing #insights demands across a multi-supplier research program. See how the team improved efficiency & confidence:
ap1.hubs.ly/y0Tjvy0
29
May 26
โAI is not the strategy. Strategic thinking is.โ In her new article for @Greenbook, Infotools' Tatiana Urrea explores what it actually takes to turn generative AI into meaningful business impact inside insights teams. ap1.hubs.ly/y0VBXV0
5
May 21
#MRX creates value when it helps people make decisions, not when it stays trapped in reporting workflows. In this Insights Association article, we share how shared data environments, harmonized foundations & accessible analysis turn #insights into action.
ap1.hubs.ly/y0Tjty0
1
35
May 11
๐๐ป๐๐ถ๐ฑ๐ฒ ๐๐ต๐ฒ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ: ๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ฒ๐ป๐๐ฒ ๐ผ๐ณ ๐ฟ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ณ๐ฟ๐ผ๐บ ๐บ๐๐น๐๐ถ๐ฝ๐น๐ฒ ๐๐๐ฝ๐ฝ๐น๐ถ๐ฒ๐ฟ๐ New piece on the importance of bringing #mrx data together & maintaining it beyond the life of a single project. ap1.hubs.ly/y0RfJb0
43
May 11
โLearning Harmoni was far easier than I expected...It harnessed my curiosity and I enjoyed all the discovery.โ Alisha Meek, Director, Insights at Georgia-Pacific. Read more about how we helped @georgiapacific understand complex B2B purchasing behavior:
ap1.hubs.ly/y0RfGz0
11
May 4
Most organizations already have the data they need, but they need to make it usable. In @researchlive, John Bird explores why better access to #mrx data with a centralized hub is becoming critical as AI reshapes how decisions are made. ap1.hubs.ly/y0Q5zH0 #insights
29
Apr 8
When reporting cycles tighten and stakeholder demands grow, the challenge is rarely a lack of data. It is how quickly teams can turn that data into something usable. A leading New Zealand financial institution is doing exactly that with Infotools Harmoni: ap1.hubs.ly/y0L8Wv0
6
Mar 30
Read our newest case study with Silver Fern Farms to see how they built a global understanding of consumer demand and turned it into a shared, always-on source of truth using Harmoni.
ap1.hubs.ly/y0JMSz0
#mrx #insights #marketresearch
30
Mar 15
Georgia-Pacific applies Infotools Harmoni's analytic power to B2B purchasing data, after using the platform for years on the consumer side of the business. Read the new case study >>> ap1.hubs.ly/y0GN4X0
#mrx #insights #marketresearch #brandstrategy
89
Mar 10
We are proud to announce the launch of Harmoni 3 (H3), the most significant evolution of our insights platform to date. H3 delivers major speed and processing-power gains and introduces ChatHarmoni, our new generative AI research companion. #mrx #insights
ap1.hubs.ly/y0F-M-0
124
Mar 5
We partnered with Transport Agency Waka Kotahi to streamline its reporting and democratize access to insights across the organization using Infotools Harmoni. Read the full story to see how we helped get their data into the fast lane: ap1.hubs.ly/y0Fyfg0
19
Feb 4
Static reports still dominate insight delivery.
Interactive reporting allows teams to support decisions over time.
The latest post in our ๐๐ฏ๐ด๐ช๐ฅ๐ฆ ๐ต๐ฉ๐ฆ ๐๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด ๐๐ฏ๐จ๐ช๐ฏ๐ฆ series is live: Why static reporting slows insight teams down:
ap1.hubs.ly/y0yPVN0
#mrx
6
Jan 14
A year ago on the podcast, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the evolving role of neuroscience in consumer insights.
Listen here: ap1.hubs.ly/y0vX540
#mrx #marketresearch #neuroscience #insights #consumerinsights
19